(Senior) Category Development Manager (m|w|d)

In your role, you develop data-based category strategies and translate market, customer and trade data into convincing sales stories with clear added value for our trading partners. You analyse internal and external data sources, identify trends, potentials and fields of action and derive concrete recommendations for assortment design, shelf placement, price and promotion strategies. You develop a consistent category native and create convincing Selling Stories that serve as the basis for customer talks and sales activities. Together with our Key Account Managers, you prepare strategic customer appointments, annual discussions and top-to-top meetings and support the development of strong arguments. As a Sparring Partner of Sales Director Retail Germany, you will introduce data-based decision-making bases, put existing sales approaches to the test and actively promote the further development of our category and sales strategy. You act as an enabler for sales, provide rapid information availability and transparency on targets, distributions, promotions and measures and support their consistent implementation and follow-up. In close cooperation with marketing, you deliver valuable category insights and support the successful development and marketing of new products and concepts. In addition, you will develop modern analytics and storytelling standards and drive the use of innovative AI-based tools in category development.

You have a successfully completed economic studies or a comparable qualification. You will bring at least five years of professional experience in the areas of Market Strategy & Planning, Category Management, Sales Development, Trade Marketing, Key Account Management or a comparable function in the FMCG environment. Safe handling of market, trade and customer data as well as their interpretation is one of your strengths. You understand the mechanisms of German food retailing and know purchasing, shelf and category management processes. You have experience in translating complex analyses into convincing presentations and selling arguments. You work structured, independent and pragmatic and keep an overview in a dynamic environment. With your communication strength and your sovereign appearance, you act with sales, marketing, management and trading partners. A pronounced hand-on mentality, high self-initiative and enthusiasm for data-driven work and new technologies – especially AI applications – complete your profile.

Canteen with free meals & drinks for a pleasant working atmosphere EGYM Wellpass - our contribution to your health prevention Employee discounts at the Delicatessenladen and Corporate Benefits for exclusive discounts and offers Good access to public transport including Germany ticket (Jobticket) for a convenient arrival A kilogram of coffee per month for enjoyment at home