GEMÜ Gebr. Müller Apparatebau GmbH & Co. KG | Germany | 74xxx Kupferzell | Permanent position | Full time | Published since: 14.04.2026 on stepstone.de
Marketing Manager (m/f/d)
The GEMÜ Group develops and manufactures valve, measurement and control systems for liquids, vapours and gases. For solutions for sterile processes, the company is the world market leader. Today, the GEMÜ Group has more than 2,500 employees worldwide. Production takes place at eight locations. The global distribution takes place over 25 subsidiaries and is coordinated by Germany. Through a dense network of trading partners, GEMÜ is active in more than 50 countries on all continents. As an Austrian subsidiary based in the south of Vienna, GEMÜ GmbH is responsible for the distribution of our products in Austria and Eastern Europe. Become part of our team as Marketing Manager (m/w/d)
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Your tasks • Your profile • What we offer
What you can move with us Marketing Strategies & Campaign Development: You develop target group and segment-related marketing concepts as well as campaigns for new products, solutions and market initiatives Product communication: You translate technical features into clearly understandable customer benefits and develop personalised product messages as well as central argumentation lines for marketing and sales Value Proposition & Difference: You sharpen benefit arguments and value propositions based on defined customer segments and work out central differentiation features in close coordination with product management Content marketing for customer segments: You define relevant topics, storylines and content support for specific target groups in close cooperation with content marketing Customer Journey Management: You design and optimize segment-related customer journeys along all relevant contact points Data analysis & KPI control: You analyze the performance of marketing activities using relevant KPIs (e.g. range, engagement, leads, MQLs) and manage data-based optimization measures Project Management & Stakeholder Coordination: You independently control internal and external stakeholders and coordinate strategic marketing initiatives efficiently and targeted
You're right with us when... You have a degree in economic engineering, marketing, new media, BWL or a comparable qualification Bring you multi-year experience in product marketing or target group-specific segment communication It distinguishes a structured and targeted way of working and a strong sense of customer needs and market requirements You have good to very good knowledge of German and English in word and writing You are distinguished by secure stakeholder management and this belongs to your professional self-conception Bringing a good technical understanding and being able to translate customer benefits and use cases precisely into marketing strategies You ideally have experience in the development of Value Propositions or in the positioning of technical products
Location
 | GEMÜ Gebr. Müller Apparatebau GmbH & Co. KG | |
| 74635 Kupferzell | ||
| Germany |
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