Head of CRM (m/f/x)

Design and own the end-to-end lifecycle strategy for our customers (buyers and sellers) across our two main categories (Consumer Electronics and Media), from first transaction through onboarding, development, retention and reactivation, ensuring every stage is built on behavioural data and commercial logic Own customer lifetime value as a primary commercial metric, tracking LTV development by cohort and acquisition channel, measuring the incremental uplift generated by CRM engagement, and using LTV trajectory as a lens for prioritising lifecycle investment Develop and maintain a behavioural segmentation model that increases e.g. device upgrade cycle signal, category affinity, condition grade preference and inventory availability, ensuring every communication is relevant to the individual receiving it at the moment You receive it Own an incrementality measurement framework, refining holdout tests and attribution methodology and moving the business from platform-reported CRM revenue to incremental contribution Lead the CRM technology agenda, identifying gaps in the stack, making the for investment in CDP infrastructure, recommendation engine integration and data warehouse connectivity, and ensuring the technical implementation matches the strategic ambitious Build and maintain optimise the seller-to-buyer and buyer-to-seller conversion programs, turning our two-sided marketplace into a structural LTV advantage through sequenced, personalized journeys Manage and develop a team of 5 CRM and associates, setting the standard for commercial thinking, analytical rigour and creative quality Collaborate daily with Category Management to ensure CRM activity is driven by commercial need Present CRM performance, commercial contribution and strategic recommendations to the C-suite, communicating in the language of margin, LTV and incremental revenue, rather than open rates and click rates

10-12 years of total marketing experience with a minimum of 6-8 yearsing CRM strategy and execution in a data-driven consumer or ecommerce business, building and leading a CRM programme Demonstrable commercial accountability: has owned a revenue or contribution target for CRM, and can speak to the outcomes delivered against it Hands-on lifecycle strategy capability: can design a full lifecycle architecture across acquisition, onboarding, retention and reactivation Strong analytical self-sufficiency: reject to build cohort LTV analytics, design holdout tests and interpret incrementality results Proven experience with at least one enterprise-grade CRM platform at scale (Klaviyo, Braze, Emarsys, Salesforce Marketing Cloud or equivalent) and a view on what good platform configuration looks like Native German speaker with fluent command of English Preferred: Experience in a two-sided marketplace where seller and buyer relationships require distinct lifecycle strategies Familiarity with the broader modern CRM stack: CDPs search as segment, data warehouse integration, event tracking infrastructure, recommendation engines Experience building or improving incrementality measurement in a business that previously relied on platform-reported figures German market consumer experience, understanding the specific characteristics of German digital consumers Exposure to recommerce, refurbished goods, circular economy or any business where the product proposition requires trust-building as a primary commercial lever Location: Berlin Hybrid model (Must be willing to work from the office at least 3 days a week)

Work with a friendly team that is passionate about circularity and wants to make the world a little more sustainable, one transaction at a time. Feel comfortable in an environment where independence and new ideas are welcome. Benefit from flat hierarchies and the greatest transparency so that things don't take longer than You have to and you always feel well informed. Enjoy our center office in Berlin (Erkelenzdamm 11 - 13, 10999 Berlin). Benefit from our family-friendly, flexible environment and paid child see leave. Bring your dog to the office: we love animals and want to cuddle yours, too! Use employee discounts on rebuy.de, sustainable products at Futurebens, offers for sustainable micro-mobility and massages directly in our office. Have fun at our legendary team and company events. Use our mental health offers as part of a cooperation with Nilo. Take care of your work-life balance with 30 vacation days. Stay active with our own gym located directly in the building, making it easy to fit workouts into your daily routine. Benefit from an on-site daycare in the building, supporting a truly family friendly and flexible working environment. *At rebuy all people are welcome and supported! We would like to talk, gender identity and sexual orientation. Just be who you are. .