Publicis Media - Programmatic Marketplace Pretargeting & Optimization Specialist (m/w/d) - Hamburg

About us Publicis Media is the world's second largest Media agency network and part of the French Communication Group Publicis Groupe. As a global holding company Publicis Media through its global agency brands Zenith, Starcom and Spark, the customer business in the strategic Control communication consulting in over 100 countries and constantly evolve. Supporting Publicis Media central specialist teams the clients of the agencies in the areas: Data and Technology, Analytics and Insights, Research, Content, Performance, Buying and Business Development. Your duties In this You develop performance and targeting strategies for the new Programmatic Agency Marketplace. You optimierst programmatic Campaigns, analyzes data-based target group segments and works in close cooperation with internal teams and external partners to create innovative To implement approaches to target audience approach. Here answer the following tasks: Pretargeting strategies develop: development and implementation of Pretargeting approaches that both the quality of the inventory and also improve the precision of Audience targets. Monitoring the inventory performance: Analysis and optimization of the performance of Supply sources (media inventory, audience targetings) to key figures such as viewingability, eCPM, VTR, CPM etc. Ensure Audience Data Quality: Review and Optimization Audience data for targeting purposes, including validation of data sources, minimisation of data losses and improvement of Granularity and precision of target groups. Integration and Activation of target groups: cooperation with internal and external Partners to provide relevant audience data in technological platforms how to integrate SSPs and AdServer and for targeting campaigns to make usable. Supply Path Optimization: Analysis and Optimization of supply thread to avoid redundancy, to improve efficiency increase and optimize target group delivery. Data-driven targeting: Ensure that audience segments Inventory are optimally aligned to target the campaign support and maximize target audience response. Stakeholder Management: Close cooperation with publishers, AdOps teams and data providers to create data-based strategies Develop and implement inventory and audience optimization. Testing and reporting: Conducting performance analysis tests of audience segments and compilation of reports on the evaluation of Effectiveness of Targeting Strategies We are looking for experiences in the field Audience targeting and data-driven optimization of programatic Advertising. Knowledge about Audience data sources on targeting technologies, including the use of first and third-party data. Strong analytical skills and experience in dealing with numerically driven decision processes. Team skills and communication strength, in particular in cooperation with interdisciplinary teams and external partners. Flowing Language skills in German and English. We offer Learn & Grow Development with digital learning platform Individual Career perspectives, structured further development national and international development programmes Open Feedback culture with structured performance management Mentoring Program Work Your World Worldwide Work Possible Up 6 weeks per year Flexible Work Hybrid working model Working on all our Publicis Media Locations: Berlin, Düsseldorf, Frankfurt am Main, Hamburg and Munich Flexible working hours The "Notfallmas"

• Operational children (not applicable) support Business Feel Well Overtime compensation 30 days vacation and more Special Holiday Days Agentursport Mental Health Program and Working with Cancer Policy Responsibility Diversity, Equity & Inclusion Initiatives Sustainability Squad Social Projects Your Start Welcome Week Buddy Program Intensive Onboarding We appreciate diversity and are excited to learn how your previous experience our team could enrich. Our Recruiter Dominik is looking forward to your Application - even if your qualifications are not 100% with our Requirements match. Interest? Then convince us with Your meaningful online application via Apply Now Link specifying your salary expectations and the next possible Entry date. If you have any questions, please contact us Dominik Bartel turn. Dominik Bartel Senior Recruiter Publicis Media | Toulouser Allee 3 | 40211 Düsseldorf Tel: +[for phone number see the original ad]

  Joblocations:

20099 Hamburg, HAMBURG, GERMANY

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