Spezialist für Produktkompetenz & Produktpositionierung / Product Competence Specialist (m/f/d)

Bestway® is one of the world's leading manufacturers of inflatable recreational items, storage pools, mobile whirlpools, water sports and outdoor products. Based on our German headquarters in Neumünster, we serve the entire German and Austrian market as well as the associated places in Europe. From customer service to in-house marketing to sales or supply chain, our team of nearly 60 employees operates across 6 departments to ensure the best service. Our long-term partners include well-known sizes from DIY, LEH, drugstore, online trade, toys and many more. In addition, Bestway® sells the almost 1,000 products range on www.bestwaystore.de as well as on all popular sales platforms.

For our headquarters in Neumünster we are looking for the fastest possible time Product Competence Specialist (m/w/d) 40-hour basis.

As a Product Competence Specialist, you bundle and structure the existing product knowledge of our company and continuously develop it. You combine insights from product tests, competitive analyses, customer feedback, technical documentation and internal disciplines to form a central, resilient knowledge base.

Your goal is to ensure that product information, sales arguments and product communication are based on transparent, comprehensible and verifiable facts. This gives you a reliable basis for consistent product communication and sound decisions throughout the company. You work closely with different disciplines, but you are not a classic marketing employee. Your task is to network existing knowledge, to process new findings systematically and to create the technical basis for convincing product communication.

*For reasons of better legibility, we have dispensed with the simultaneous use of male, female and various language forms and used the generic masculine. All names of persons apply equally to all sexes.

Your tasks

Product analysis & acquisition of knowledge: You continuously deepen your understanding of our range and gather information from various sources. These include product tests in the showroom, competitive and market analyses, customer feedback, complaints, technical documentation, standards and exchange with internal and external experts. You evaluate this information objectively and derive insights from it. Product Positioning & USP Development: Based on your analysis, you develop clear product positioning and work out convincing, comprehensible and fact-based sales arguments (USPs) for different target groups. Central Knowledge Base & Product Communication: You continuously develop our central knowledge base and ensure that product information, test results and competitive analyses are documented in a structured, up-to-date and comprehensible manner. From these findings, you guide the technical foundations for image, video and text content, product listings, sales documents, presentations, product trainings and other communication measures. You do not necessarily deliver the finished content, but the professional input on which a convincing product communication is built. Continuous further development: You continuously monitor market, competition and customer needs and complement our knowledge base with new knowledge. In this way, you develop our product competence step by step and support a continuous improvement of our products and their communication.

You have completed commercial or technical training (e.g. Kaufmann/-frau in e-commerce, wholesale and foreign trade, technical specialist or comparable) / completed studies or a comparable qualification. Ideally, you bring professional experience from the fields of product management, product marketing, category management, e-commerce or a comparable product-related activity. Safe handling of modern AI tools (e.g. ChatGPT), common MS Office applications as well as digital search and analysis tools is obvious to you. You have very good German and at least good English skills in word and writing as well as good ways of dealing. You work analytically and structured and have the ability to understand complex products quickly and easily. You are critically questioning statements and claiming to support decisions and communication on verifiable facts instead of assumptions or personal opinions. You have the pleasure of getting to know products in practice, testing patterns and documenting technical connections in a comprehensible manner. You are a communicative team player and are happy to work with different disciplines across departments. You are passionate about the Bestway® brand and identify with our products.

Security: Modern, permanent workplace in the international environment of a growing company Team: Lived du culture at all levels, free lunch and events Work-Life-Balance: annual work-time account for the compensation of seasonal fluctuations as well as performance-oriented payment with 30 days vacation p.a. based on a 5-day week Social benefits: occupational retirement, employee rebates and promotion of sports and health Further development: Tailored training offers and performance-oriented promotion opportunities

Note You feel addressed? Then apply until 16.08.2026 with your expressive and complete application documents. We look forward to your application! !