Snipes SE | Germany | 50xxx, 51xxx Köln | Permanent position | Full time / Home office | Published since: 27.01.2026 on stepstone.de
CRM Manager (m/f/d)
Since the opening of the first SNIPES store in 1998, SNIPES stands for more than just streetwear. Deeply rooted in hip hop, basketball, football and dance, the retailer combines street culture, community and fashion. With over 800 stores in Europe and the USA as well as the online shop, SNIPES not only offers sneakers and streetwear from global brands such as adidas, Nike and New Balance, but also exclusive SNIPES collections and limited drops. From unique global partnerships with DJ Khaled or the French football club PSG to local collaborations with key figures from the scene – SNIPES is an integral part of the Street Culture Community.SNIPES is not only retail but a movement that connects people worldwide. The company supports the community with numerous projects that promote talent and offer young people a platform. CRM Manager (all genders)
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Your tasks • Your profile • What we offer
You are responsible for the planning, implementation and further development of our CRM channels and touchpoints to sustainably strengthen customer loyalty Develop and develop the technical development of the CRM together with the team – especially in app and front end projects You work closely with Product & IT, Data, Analytics and Marketing and act as a project manager:in and central interface to create synergies Coordinate and optimise the implementation of Transactional Mails in close cooperation with relevant departments You support the development and automation of Customer Lifecycle projects Identify new trends and technologies and develop innovative solutions to increase customer retention and conversion
Successfully completed studies in the field of business management, marketing, e-commerce or a comparable discipline 2–3 years relevant professional experience as CRM Manager:in, ideally with experience from retail as well as with focus app Safe handling of CRM tools (e.g. Emarsys) and a good understanding of data, processes and KPIs Funded knowledge in project management, management of IT/product teams and in cooperation with technical interfaces A pronounced hand-on mentality, strategic thinking and high self-initiative Flowing German & English skills and ideally further language skills complete your profile Passion for sneakers, streetwear and digital trends
Training / Jobticket / Personal discount / Urban Sports Club / Sports facilities / Canteen / mobile work / events
Location
 | Snipes SE | |
| 51063 Köln | ||
| Germany |
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