Performance Marketing Manager - Focus on MQL Generation (m/f/d)

You love to implement campaigns on your hands and see how You generate leads? Then you're right with us.

As Performance Marketing Manager (m/w/d) - Focus on MQL generation, you are directly responsible for the implementation and optimization of multi-channel campaigns that fill our sales pipeline - from email and social to paid ads (Google, LinkedIn).

You test, optimize and analyze your campaigns daily, use data for decisions and make sure that every Euro Budget achieves maximum impact. Working closely with Sales, Account Based Marketing and Growth Marketing

Your mission: Expertise & Innovation: You plan, implement and optimierst multi-channel campaigns (e-mail, social, events, website), control our Paid Ads (Google Ads, LinkedIn) and work closely with ABM on targeted campaign content. In doing so, you coordinate external partners, secure efficient and effective budget deployment and manage the operating campaign setup including the relevant tools. Decision-making & taking responsibility: In close cooperation with Team Lead LE Sales, VP SME Sales, Strategic Client Marketing, Sales & Marketing Growth and other stakeholders, you develop sound decision-making bases and implement them consistently to achieve our demand-gene goals. Customer orientation: You understand the needs of our target groups and optimise our demand generation engines to efficiently win qualified MQL leads across all relevant touchpoints. Excellence & efficiency: You contribute to the implementation of efficient processes, promote sustainable structures and promote operational excellence in campaign work. Analytical & critical thinking: You track KPIs (CPL, CAC, CTR), analyze the performance of your campaigns, guide data-based optimizations, identify growth opportunities and regularly report to leadership and cross-functional teams. Adaptability & Flexibility: Even in dynamic situations, you keep an overview, recognize opportunities early and introduce proactive ideas. Tools & Systems: You use HubSpot for marketing automation (Lead Nurturing, Drip Campaigns) as well as the LinkedIn Sales Navigator for targeted lead identification.

Your skill set Academic career: You have a degree in marketing, communication sciences, media management or a comparable qualification. Relevant professional experience: At least 5 years B2B marketing experience, ideally in the (SaaS) software environment with focus on SME and LE sectors - with detectable track record. Performance Marketing: Found experience in performance marketing, multi-channel campaigns and paid advertising. SEO & GEO: Experience in SEO and ideally Generative Engine Optimization (GEO). Analytical Mindset: You have strong analytical skills, live KPI-based reporting and bring optimization experience. Language skills: You like to communicate as well as sovereign in German (C2) and English (min. B2) in written and oral and have a healthy portion of humor.

Your Winning Deal Your Benefits :Next 30 days holiday we also offer you a Job l unch -Zusch uss (69 € per month), a ''Givve '' card (charged monthly with 50 €), discounts via ''Corporate Benefits'', the possibility of a JobRad leasing, grants for retirement (bAV & VL) and grandioseTeams andCompany. Your workplace : You work with us inflexible, hybrid model from one of our dog-friendly and modern offices and you also have the opportunity to work within the EU for 2 weeks a year (only for employees: inside with EU passport). Your Footprint : A position in a profitable C ompany where you get the freedom and confidence to shape it and work together with us on the f uture of work. Values: We score with an open, authentic culture and a powerful as well as humorous team that is already looking forward to making bold decisions with you and going eager ways that lead us to sustainable success. Your chance: From the first day, you will have the opportunity to take responsibility, drive innovations and, together with a team fromExpert: to further develop the company and you . .