Marketing-Spezialist w/m/d DACH

Iveco Group N.V. (MI: IVG) is a global leader in the automotive industry, which operates in the fields of commercial and special vehicles, drive technologies and related financial services. Each of the six brands belonging to the company is a driving force in its specific industrial sector: IVECO, a ground-breaking commercial vehicle brand that develops, manufactures and sells heavy, medium-heavy and light commercial vehicles; FPT Industrial, a world leader in advanced drive technologies for customers in agriculture, construction, shipping, energy production and commercial vehicles; ASTRA, a global expert on heavy quarry and construction vehicles; and IVECO CAPITAL, the financing arm of the Iveco Group, which supports all. The Iveco Group employs around 34,000 people worldwide and operates over 29 production plants and 31 research and development centres.

To strengthen our team we are looking

Economistin, Marketing Expertin o. MARKETING SPECIALIST W/M/D DACH Location: Heilbronn Start: from now on Does your heart sleep for financing, insurance and service solutions in the commercial vehicle industry? Then you will support us in the further development of our respective offer! Quarterly analyze the offers of important competitors and structure and present the collected data for local stakeholders and the central marketing team. On the basis of surveys, competitive benchmarks and in line with the corporate strategy, you propose proactive marketing activities. In consultation with internal and external stakeholders, prepare marketing materials; your focus is on digital marketing activities to promote brand/product awareness and image, generate potential leads and convert them into sales. You prepare both internal and external communication to ensure a high level of awareness among all relevant stakeholders. The provision of marketing reports and their further development include your tasks as well as monitoring the effectiveness and profitability of marketing activities and materials. You support the IC Financial Services (ICFS) web presence on their own website and on the websites of the respective brands based on available data (e.g. Google Analytics reports). To support our sales activities, create training materials and designs for sales talks. You can also support the organization of ICFS-related events and trade fairs. Completion in business or marketing or equivalent professional qualification with 3–5 years of experience in marketing, practical knowledge of financial and insurance products of advantage | Project experience and ability to work in interdisciplinary teams and to build sustainable/stressable relationships with relevant stakeholders | Enthusiasm for the role and adoption of an informal leadership role, e.g. vis-à-vis external service providers Work: Working in the international environment with high self-responsibility, yet family climate | Experience: learning to know, contact and exchange on current issues such as sustainability and latest technologies in the investment goods industry, which is to be financed | Basics: attractive remuneration, 30 days vacation, flexible working hours and work places (possibilities of mobile work and home office) | Park & Drive: free parking right in front of the building and very public lunch