Thesis Author Development of a Segmentation Logic for the Coach Market (m/f/d)

To occupy 01.07.2026

Your working environment We at MAN Truck & Bus are part of a strong international team and one of the leading European commercial vehicle manufacturers and suppliers of transport solutions. Together with the brands Scania, Volkswagen Truck & Bus and International, we are part of the TRATON GROUP. As part of this association, we face great challenges: Our vehicles are becoming more and more autonomous and networked to be more emission-efficient. We are working on sustainable solutions for this. A career at MAN Truck & Bus offers countless opportunities to participate in this change. The customer first, respect, team spirit, responsibility and waste avoid - these are our corporate values that we live with MAN.

Take us on a string. As part of our global team of more than 36,000 employees, you will make future visions come true together with us. We look at the individuality of our employees as strength and look forward to various applications from people with different backgrounds. If you need support during your application, please contact us.

About us In the Product Strategy Bus department, we collect, analyze and evaluate trends on their relevance for the MAN Bus business segment in order to integrate these topics into the further development activities in a sustainable and overall entrepreneurial way.

Your tasks You develop a well-founded segmentation logic for the bus market and thus create the basis for our future coach products You analyze specific use cases and immerse yourself in the world of our customers in order to systematically understand market requirements, application profiles and needs With your thesis, you deliver key impulses for the product and sales strategy, optimize the analysis of the bus market and align our strategic orientation data-based

That's what you bring Studies in the field of industrial engineering, techn. BWL, Economics, Electrical Engineering, Mechanical Engineering or Similar Structured and systematic operation Safe occurrence associated with high communication capability High level of readiness and flexibility Experience with qualitative and/or quantitative studies, as well as scenario development desirable German and English skills, other foreign languages of advantage

Did MAN awaken your interest? We look forward to your meaningful application! !