Go-To-Market / Sales Lead (m/f/d)

You are moving to the interface of sales, go-to-market strategy and venture building – with the perspective of starting out as a commercial co-founder or building further ventures commercially in the Venture Studio. You are responsible for the commercial success of several ventures and actively brings our software solutions to the German middle class You actively acquire pilot customers for new ventures – through outbound channels – and then convert them into paying customers: You develop the Go-to-Market strategy for each venture: target group, message and sales approach – and decide what fits the respective venture You build up repeatable sales processes – from outreach sequences and sales scripts to CRM with pipeline tracking – and it is based on what works on the market You coachst Venture Architects in Sales Topics – Discovery Calls, Pitching, Immigrant Treatment Based on Your Own Proven Sales Playbooks You play market and customer feedback from sales talks back to the product team to sharpen the Value Proposition How we bring ventures to the market: We validate new SaaS business models quickly and iteratively – with real customer talks, not with market research reports. If a venture is proven, we systematically expand sales: from the first pilot partners to repeatable, scalable sales processes. We are looking for someone who not only develops strategy, but actively wins customers from the German middle class.

Multiannual experience in B2B-SaaS sales – you have already sold a product from zero to outbound without existing pipelines Experience with the German middle class as a target group – you understand decision cycles, typical contacts and mentality You bring your own, proven sales playbook that you can adapt to new ventures Experience in coaching non-sales colleagues in sales – from Discovery Calls to immigrants treatment Experience with CRM tools like Pipedrive incl. Setup of pipeline tracking and KPI reporting German and English language skills (C1) in word and writing Your own founding experience or very early collaboration in a startup will also distinguish you

In the Haufe Group we create groundbreaking working conditions in which each of us can optimally introduce and unfold. With us you get space and responsibility, as well as the opportunity to work hybrid – this means a combination of office presence and home office, depending on your needs and agreement in your team. You also benefit from flexible working hours and have a variety of training and development opportunities. We are reliveable and officially a Great Place to Work®. JobID: REF377F Designing change. Work in the Haufe Group. Our working world is diverse, complex and in constant change. In the Haufe Group we actively shape the change. With content, software and further education, we enable people to work independently successfully. As a family company with around 2,500 employees and ten locations in Germany and Europe, we support more than 1 million customers in their sustainable development and the design of transformation processes. We value diversity and are convinced that employees bring different perspectives and strengths to us with various backgrounds. Therefore we welcome all applications – regardless of gender, nationality, ethnic and social origin, religion/worldview, disability, age as well as sexual orientation and identity. As a signator of the Charter of Diversity, we are committed to diversity, tolerance, fairness and appreciation. .