With our business communication solutions, we connect STARFACE people at the digital workplace and design their communication as simple and digital as possible. We are characterized by a dynamic corporate culture with flat hierarchies. At STARFACE we grow quickly and like to grow beyond us. We design first-class solutions and an attractive working environment. “We” – these are already the 160 employees at STARFACE GmbH – and there are more and more! We are looking for motivated employees who want to move something. People with courage for new ideas who want to take responsibility and actively shape it. We are clearly at the centre of our cooperation! We value respectful handling at eye level. Hierarchy thinking is not in place. As a STARFACE team, we are only innovative and successful when all employees get the necessary freedom to develop their strengths. Learn more about STARFACE GmbH in our podcast: #comforttalking STARFACE GmbH from Karlsruhe is part of the STARFACE Group, which also includes STARFACE White Label GmbH and estos GmbH. With our sister companies of STARFACE White Label GmbH and estos GmbH we are also represented in the heart of Munich and Starnberg and are also looking for new team members here! Do you want to become part of the STARFACE success story? We are happy to meet you! WHAT WHAT WHAT? Do you want to actively shape the digital transformation in marketing and implement complex processes in practice? As a marketing manager (all genders) with focus on marketing automation, you take responsibility for implementing and optimizing marketing automation processes. Your focus is on technical implementation as well as building a lead-increasing process, optimizing marketing workflows and integrating other systems to further develop our digital processes.

Marketing Manager (all genders) – Focus on Marketing Automation Permanent job, full time · Karlsruhe - STARFACE, DE

Implementation and further development of a marketing automation: Introduction and optimization of marketing automation based on HubSpot. Development and continuous development of automated workflows for lead generation and lead generation as well as automated communication. Technical responsibility for the integration of further systems to digitize marketing and sales processes. Lead Management and Funnel Optimization: Creating lead-nurturing processes and developing strategies for effective generation and filling of the lead tunnel. Close cooperation with sales to ensure a seamless transfer of qualified leads. Email communication and newsletter optimization: Conception and optimization of email communication in the form of newsletters and email campaigns. Development of content strategies that address customers individually and bind them in the long term. Testing and optimization of email campaigns regarding opening, click and conversion rates. Process digitization and system integration: Automation and digitization of manual processes, as well as integration of new systems for increasing efficiency in marketing and sales. Coordination with IT and internal teams to ensure seamless connection of interfaces. Data analysis and insights: Creation of data-based campaigns, monitoring and analysis of lead performance and derivation of funnel optimization measures. Creating dashboards and reporting to make the success of the measures measurable. Project responsibility and control of external service providers: Take over project responsibility for marketing automation projects, from planning to successful implementation. Control external service providers and agencies, including ensuring that timetables, budgets and goals are complied with.

Professional qualifications: Complete studies in marketing, business informatics, BWL or a comparable subject. Multiannual experience in marketing automation, lead management or CRM systems. Funded knowledge in HubSpot. Personal strengths: You are strategically and analytically strong, but also surgically versed. Own initiative and joy in making processes independent. Teamwork and clear communication are in your blood.

A company that speaks not only of the startup character, but also lives in daily co-operation Business-wide transparency and cross-departmental communication – we understand ourselves as a large STARFACE team Flexible working hours, unless service times are to be covered Flat hierarchies that are not to be felt in daily coexistence. We conduct communication at eye level We don't have a dress code, we want you to feel comfortable at your workplace and be authentic Plenty of design space for ideas and solutions Occupational pensions, electrically height-adjustable desks, obligatory fruit baskets and beverages understand themselves Regular company celebrations and also on Fridays a beer to four with colleagues With the option of mobile office and up to 2 weeks of work from the EU-Ausland JOBV1_EN