Senior Shopper Marketing Manager (m/f/d)

OWN your IDEAS Respect and team spirit are anchored at all levels in our culture: The best idea decides not the higher hierarchy level. OWN your CAREER Your career path is not a one-way street. Individual career plans give you freedom and flexibility: We accompany you – e.g. with our coaching and mentoring offer. OWN your IMPACT The job is about more than just titles and money. With us you have the opportunity to really move something and improve the health of people and the planet. Come to Danone and get our team down! With us it means: bring your own me into our teams. Regardless of gender, nationality, ethnic/social origin, religion, disability, age or sexual orientation – we appreciate your uniqueness and look forward to your application.

Dan'OwnYourUniqueness

Senior Marketing Manager (m/w/d) Germany | Frankfurt am Main, Munich, Nuremberg | Remote | Permanent Full-Time

You love strong brands - we love strong personalities! Become part of Danone and our team with the success brands Aptamil, Evian, fruit grower and more. We are looking for support Transformation: As a category of overarching SPOC in shopper marketing, you develop modern Ways of Working, promote agile methods and make sure that we lift shopper experience to a next level at Danone

Strategy & Activation: Development of holistic, shopper insight-based activation plans along the Shopper Journey – with Upper-Funnel activation, Message House and clear targets/KPIs.

End‐to-end leadership: Responsibility for the complete shopper marketing process – from strategy, cross-channel planning (retail media/online/offline/CRM) to excellent implementation at the POS.

Excellence in Execution: set standards in quality, innovative strength and efficiency; continuous test and learning approaches (A/B tests).

Growth Events: Target definition & Tracking per Growth Event, channel priority and integrated actions along the journey.

Performance Ownership: Responsibility for ROI models, ongoing performance tracking (shopper data, sales figures, A/B tests) and data-based optimizations (e.g. conversion, range, frequency).

Interface management: Enge, partnership cooperation with marketing, media, KAM, category management, field force, trading partners and agencies.

Retail Media & Digitization: Active integration of current retail media trends and digital innovations for the continuous further development of shopper marketing.

Min. 6+ years of experience in FMCG Shopper/Trade Marketing (DACH/DE preferred). Detectable examples of success for excellent shopper activities throughout the journey, in line with brand targets and channel meaning. Budget-responsibility and strong experience in performance/ROI measurement (shopper data, sales, A/B tests). Very familiar with Retail Media (formats, platforms, measurement logic and impact). Strong stakeholder management at senior levels (agencies, retail partners, internal interfaces). Ensuring, enthusiastic, creative, innovative and solution-oriented. Used in AI tools to increase excellence and efficiency (e.g. content optimization, audience profile, forecasting). Agil & proactive, loves cross-functional work. German fluent, English very good. Start is asap in Frankfurt am Main, Munich or Nuremberg.

Modern office with open space Mobile and flexible work Exciting training offers Occupational pension Pick & Choose from the categories: Transportation, Health, Lunch, Childcare and more! !