Managing Director (m/w/d) Tourism Marketing Schleswig-Holstein

The Tourismus-Agentur Schleswig-Holstein GmbH (TA.SH) is the regional tourism organisation of the state of Schleswig-Holstein, which as a sole shareholder is 100% involved in the TA.SH. As a stimulator and coordinator, the tourism agency is responsible for the regional tourism marketing of the real North in Germany and abroad. The aim of the TA.SH is to position Schleswig-Holstein as a leading destination for sustainable quality tourism based on the tourism strategy Schleswig-Holstein 2030.

An integree, strategically thinking leadership personality is sought with a clear stance and a pronounced will for design. You will continue to develop TA.SH as a stimulant in the nationwide tourism marketing, combine innovative strength with implementation strength, guide your team targeted and win employees as well as (political) partners for joint projects. In communication and appearance, you act sovereignly — in everyday working and in representation to the outside.

Do you want to actively shape the tourism marketing of the state of Schleswig-Holstein with entrepreneurial vision, strategic initiative and social responsibility? We look forward to your informative documents up to 27 July 2025 incl. CV, certificates, salary presentation and possible date of entry with reference FSP/125355. The duration of the contract will initially be three years, with the option of a temporary re-order. The position is to be filled in full time at the next possible time.

We have commissioned the HAPEKO personnel consultancy to manage the process. If you have any questions before, Ms. Möller and Ms. Spin are available at 040/822991180.

We value diversity and therefore welcome all applications regardless of gender, nationality, ethnic and social origin, religion/worldview, disability, age as well as sexual orientation and identity. In the case of equal suitability, competence and professional performance, people with difficulty are given priority. Responsibility for the (digital) strategic orientation of marketing in close coordination with the relevant ministry: developing a long-term vision for the preservation and expansion of market shares in Germany and abroad as well as addressing challenges in national tourism taking into account market and industry trends Modern corporate governance: leadership (> 20 MA) and communication with clear attitude inward, organisational and personnel development as well as commercial management of the company Position of the holiday country Schleswig-Holstein based on the tourism strategy Schleswig-Holstein 2030 incl. Conception and implementation of nationwide image and brand campaigns (e.g. profile sharpening as a whole-year destination) Representation of TA.SH in political, technical and corporate bodies, public events and media communication Strategic network management: building and maintaining partnerships to increase the range and effect of marketing measures and networked cooperation with local and regional tourism management organisations, associations, companies, media and political actors

They have completed university studies (Master/Diplom) – ideally in the fields of tourism, (digital) marketing or destination management They bring multi-year disciplinary leadership experience, preferably in an organizational unit with middle and larger teams In addition, you have several years of professional experience in thematically relevant fields of activity - ideally in tourist (organization) structures Finding business knowledge brings you Relevant knowledge of tourist structures in Schleswig-Holstein A high level of personnel management competency combined with team skills and social competence You will preferably have a strategic way of working and can demonstrate these through demonstrable successes They have pronounced communicative skills at all levels, even in challenging situations A sovereign handling of partner institutions, political and social law bodies and the press is a key feature. They have organizational skills paired with a structured, targeted approach Personally, you are convinced by a safe occurrence and a high level of persuasion and enforcement Analytical thinkability and high digital affinity complement your competence profile Preferably you have very good English skills in word and font The readiness for flexible working hours as part of weekend and evening events complete your profile

They play a key role in the tourism market – with clear political mandate, high visibility and the ability to develop strategic impact You will get the chance to actively shape the tourist future of the real North by a targeted positioning in Germany and abroad A high degree of design space in a dynamic organization with direct proximity to politics, business and foreign markets can be expected They act in the centre of a strong tourist partner network with high political and economic relevance They work in an organization that thinks strategic, acts operationally, focusing on long-term value creation and sustainable development A dedicated team, flexible structures and an office with a view to the Kieler Förde are waiting for you – at the TA.SH work and quality of life We offer you competitive salary package including mobility options JOBV1_EN