Brand Manager Digital Brands / Digital Business (m/f/d)

You develop holistic brand, marketing and go-to-market strategies with a focus on digital and hybrid channels along the entire customer journey and implement them in new products and relaunches. You plan, tax and control marketing and media budgets as well as integrated on- and off-line marketing plans, work with clear digital KPIs and are responsible for the economic planning of sales and sales based on business cases. You continuously conduct market, competitive and trend analyses, and thereby initiate concrete measures and impulses for product and brand developments. You control the digital brand presence including performance marketing, direct marketing, digital campaigns and influencer cooperation, in close cooperation with internal interfaces and external agencies. You analyze and control brand performance in terms of sales, sales, profitability, visibility and conversion, and ensure a data-based further development of the brand. If necessary, you represent opinion leaders: Key Opinion Leader as well as product-specific requests about relevant touchpoints.

You have several years of professional experience in brand marketing, ideally in the consumer or health environment and bring experience in the development and implementation of Go-to-Market concepts for brands and products. You have a strong sense of market and consumer trends, are happy to be close to the market and use feedback from customers, trades and partners to further develop your brands. You bring demonstrable successes in building, scaling and management of brands and sales channels, especially in the digital environment. You also have well-founded experience with classic and digital marketing channels (performance marketing, social media, influencers, CRM/email marketing). You're analytic and you're taking clear action from numbers, budgets and reports that you can advance well through your implementation strength. Very good German knowledge in word and writing, good English skills are of advantage.

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