Schwarz Digits | Germany | 74xxx Bad Friedrichshall | Permanent position | Full time | Published since: 21.10.2026 on stepstone.de
Media Relations Manager (m/f/d)
Studies: You have completed studies in the field of communication, journalism, law with communication reference or a comparable qualification Professional experience: You have relevant professional experience in PR or corporate communication, ideally with expertise in cyber security, IT security or data protection Network: You ideally have a resilient network of professional journalists Communication strength: You are characterized by excellent written and oral communication skills, coupled with a pronounced writing skills in German and fluent English Subject competence: You are passionate about technology, digitalization, cyber security, AI and digital sovereignty. You can quickly capture and communicate complex technical relationships Resilience: You also keep a clear head under high time pressure and meet sound decisions in challenging communication situations Legal understanding: You have a good understanding of data protection and regulatory frameworks (e.g. GDPR) and their communication
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Your tasks • Your profile • What we offer
Black Digits creates the technological foundation for digital freedom of choice in Europe. As an IT and digital division of the Schwarz Group, we develop and manage the IT infrastructures for the Lidl and Kaufland trade divisions as well as the Black Production and PreZero. At the same time, we act as an independent provider on the external market to support companies across Europe in their digital transformation. We bundle our core services in the areas of cloud, cyber security, data & AI, communication and workspace. You also contribute to the digital freedom of choice in Europe.
With us you work at the interface between agility and security: You benefit from the fast decision-making, enjoy real design spaces in your projects and build on the stable foundation of the Schwarz Group.
Strategy & implementation: You develop and implement PR strategies for our sovereign cloud and cyber security solutions Media relations: You build sustainable relationships with the trade, economic and daily press and actively care for them. Your existing network is a decisive advantage here Content Creation: You'll start high-quality press releases, specialist articles, O-Töne and other communication materials. You translate complex technology topics into understandable and media-relevant content. Your strong writing skills are essential Interview management: You prepare management as well as technology experts for media talks, coordinate interviews and accompany press talks Inquiry Management: You process media requests sovereignly, coordinate internal coordination and ensure professional communication with internal and external stakeholders Crisis Communication: You play an active role in crisis communication Storytelling: You identify relevant debates about cyber security, cloud, AI and digital sovereignty and develop media-effective narratives that position Black Digits as opinion leaders Media analysis: You continuously explore the media landscape as well as political and social developments. You analyze the impact of our communication measures using relevant KPIs and derive recommendations for action
You carry out responsible tasks, actively promote projects with added value and help identify and minimize risks at an early stage. You share your passion for IT and digitalization with over 4,000 colleagues. Together we can learn from each other and inspire each other. With a wide range of training options, we help you develop yourself continuously professionally and personally. Our employees are very close to us. You will be part of an appreciation and open corporate culture with flat hierarchies and duz culture. You participate in international projects and actively promote our unique cloud native solutions. Your working hours are flexible and can be adapted to your tasks in consultation with your manager. So you will determine your healthy work-life balance. .
Location
![]() | Schwarz Digits | |
| 74177 Bad Friedrichshall | ||
| Germany |
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