CRM Business Analyst (m/w/d)

As a privately funded family business, we are more than just a ca. 4,700 locations in 34 countries, more than 8,7 billion. Euro annual turnover and more than one of the most successful online shops for shoes in Europe. Deichmann is a pioneer, sponsor and employer of over 49,000 dedicated employees worldwide. As a sustainable expanding company, we have been able to provide our employees with a safe workplace for several decades.

Conception and implementation of adhoc analyses using SQL to answer customer-related questions Definition of relevant CRM-KPIs to measure and make visible developments of our customers and our customer loyalty program in all countries Analysis of customer holdings in different countries and showing potentials and monitoring of CRM KPIs to derive appropriate action needs Set up A/B tests in close cooperation with the operating CRM team and analyze the results for the continuous optimization of the campaigns. Evaluation of email, push, print campaigns and derivation of recommendations for action with the aim of optimizing our cross-channel customer approach Selection of customer data for targeted addressing in campaigns. This ensures that the right target groups for the campaigns are addressed and the effect is maximized.

You have completed an analytical study in the field of economics, statistics, psychology or business informatics You have relevant professional experience in the analysis and interpretation of customer data from customer retention programs You have knowledge of SQL and Excel application to efficiently analyze data and generate meaningful insights. You have experience in setting up A/B testing and targeted application of analysis methods to continuously optimize campaigns You always keep the KPIs in mind and have a good sense of negative developments. You are able to identify them quickly and to submit concrete suggestions for improvement Knowledge of analytics platforms (e.g. GA4, Adjust) as well as basic knowledge in dealing with campaign management systems (e.g. Emarsys) are advantageous for successfully evaluating campaigns and analyzing performance on different channels. You will be able to communicate complex data analyses clearly and understandably to support informed decisions in the team and other departments. German and English skills

30 days off Flexible working hours Daily mobile work Reduced GermanyTicket Job Occupational pension Kite places Personal discount Support fund Seminars & training courses Operational health management Company events As a CRM Business Analyst (m/w/d) you will strengthen our team in Essen. If you want to show commitment and move something, you are right with us. Get to know us as an employer, learn about your professional opportunities and move with us great projects. Apply online now with your salary presentation and your earliest possible entry date. We look forward to seeing you! JOBV1_EN