Trade Marketing Manager Sales & Activation (DE) (all genders - 40h - Cologne location)

You act as part of the sales team – with a clear focus on sales and growth. You will recognize market, customer and sales signals at an early stage and will identify concrete opportunities and initiatives. You develop sales-intensive activation and POS concepts for trade and gastronomy – from scalable toolkits to individual solutions for key customers. You translate our fire plan into concrete sales strategies, focuses and activity plans. You start convincing sales arguments, annual discussions and decision-making templates for sales. You analyze market, customer and Nielsen data and actively use it to derive growth opportunities and best practices. You are proactively introducing new ideas, activation logics and impulses into sales and driving innovations forward. You act as a savings partner for key account management and sales and support for important customer appointments. You take a radar and trendsetter role between marketing, sales and market. You plan, control and optimierst activations and ensure their successful implementation in the market.

3–5 years of relevant professional experience in trade marketing, brand management, category management or sales. You have a good understanding of brand management and can translate brand strategies into sales-rich measures. In the optimal case, you already have experience in the FMCG area. You are an open, communicative personality that proactively approaches people – internally and externally. You work independently, structured and solution-oriented and actively promote topics. Combining creative thinking with analytical strength and being safe in handling data, figures and facts. You have very good knowledge of Office 365 and ideally have experience with Salesforce, Power BI or Nielsen data. You are ready to travel and enjoy being close to the market, with customers and sales teams.

A role as a growth driver in sales Plenty of design space and the opportunity to bring ideas to the market An environment in which proactivity, innovation and responsibility are required The chance to further develop our brands in Austria and Germany Modern work equipment (laptop and iPhone). Exciting employee events and joint team building activities. Attractive benefits such as Urban Sports Club, Jobrad, free Almdudler & exclusive merchandise. An attractive gross annual fee from € 50,000,- on a full-time basis (40h), depending on the qualification and experience. A performance-based premium model for additional success. .