RKG Rheinische Kraftwagengesellschaft mbH & Co KG | Germany | 53xxx Bonn | Permanent position | Full time | Published since: 05.01.2026 on stepstone.de
Employee Retail/Online Marketing (m/f/d)
RKG is an innovative company in which applicants (m/w/d) enter, grow in a safe workplace and develop further. Whether you want to start with us as a professional, trainee, pupil, student, or cross-release (m/w/d) – apply to our vacancies or also like to be initiative! For almost 100 years, the RKG has represented the Mercedes - Benz brand in the Greater Bonn / Rhein - Sieg as well as the Euskirchen and Neuwied districts. Each employee (m/w/d) becomes part of the common vision and shows with its individual skills that each individual (m/w/d) makes the difference. Start your way to the RKG today and help us to be the best on site for our customers (m/w/d). At the closest possible time, we are looking for a trade/online marketing employee (m/w/d) in full time for our location in Bonn. .
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Your tasks • Your profile • What we offer
Exciting challenges with a strong brand portfolio and individual training offers Partial payment analogue collective agreement incl. Holiday and Christmas money Flexible working time models and 30 days recreational holiday Employee discounts around the vehicle and selected business partners Occupational pension and occupational disability insurance Regular health checks and bike leasing as well as free drinks Business Celebrations and Internal Team Events A safe workplace in a modern working environment and much more...
Planning, control and optimization of regional commercial marketing and online marketing campaigns Local activation of national and manufacturer-based marketing programmes, including adaptation to regional market requirements Analysis of market, competition and customer data to derive strategic marketing insights Close cooperation with sales, aftersales and manufacturer marketing including coordination of external agencies and service providers Development of creative marketing slogans, campaign concepts and advertising media to ensure a successful and consistent brand appearance Operational Responsibility for Campaign Setups, Budget Control, KPI Monitoring Success evaluation Identification of new digital marketing trends and implementation of innovative retail marketing solutions Conception and implementation of performance-oriented marketing measures along the customer journey (including SEA, SEO, Social Ads, Display, Retargeting) Development of the digital lead strategy to support the sales and after-sales business Content planning and target group-oriented playout on retail websites, social media channels and other digital platforms
A successfully completed commercial training, ideally in the field of marketing / communication Found experience in commercial marketing and digital performance marketing Secure handling of Microsoft Office and campaign platforms (Google Ads, Meta Business Suite, DSP environments and Adobe Creative Cloud) Extensive knowledge of lead generation and conversion optimization Experience in managing marketing budgets and campaign-related KPIs and in cooperation with agencies High affinity for automotive and related trends Strong analytical skills, result orientation and high quality awareness Self-employment, flexibility and aiming
Location
 | RKG Rheinische Kraftwagengesellschaft mbH & Co KG | |
| 53119 Bonn | ||
| Germany |
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