Eduard Gerlach GmbH | Germany | 32xxx Lübbecke | Permanent position | Full time | Published since: 29.05.2026 on stepstone.de
Brand Manager (m/f/d)
We, Eduard Gerlach GmbH, are the company behind the internationally known brand GEHWOL, which has been synonymous with high-quality foot care and professional foot health since 1868. As a market leader in footcare specialist trade in Germany, we are closely connected with our partners from Podology, Footcare, Cosmetic Institutes and Pharmacies. We combine highly effective care with high-tech, innovation and modern equipment for professional treatments. We think foot health holistic – from the institute to everyday life. Footcare is a contribution to health, well-being and quality of life. Topics such as longevity, prevention and self-care are increasingly focussed on – and make the footcare sector a real future industry in the healthcare market. This is why we are taking the next step with the GEHWOLution: we transform ourselves into a researching health and ski care company that sets new standards internationally
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Your tasks • Your profile • What we offer
Development and implementation of the brand and portfolio strategy for GEHWOL TECH and GEHWOL PROFESSIONAL Leading management and implementation of marketing campaigns as well as B2B marketing materials in close cooperation with communication and digital marketing Ensuring consistent brand management across all relevant touchpoints and sales channels Establishing a deep understanding of the target groups (periodologists, foot caregivers, cosmetic institutes) through market research and deriving concrete measures Development and continuous optimization of the customer journey for the target groups in professional foot care and deriving effective marketing and sales measures along all phases Close gearing with the external service for optimal market processing and sales support Responsibility for the pricing of the ranges and the development of target-group-specific condensation models Conception of trade fairs and development of associated communication measures Identification of trends and implementation of potential analyses Drivers of innovation, in particular in the field of technical solutions and practical equipment Accompanying product developments and introductions, in particular in the context of declaration-relevant and regulated products
At least 10 years of experience in fire management, ideally in the B2B environment experience with medical, technical or medical products in need of explanation; ideally knowledge of medical devices and their admission Understanding brand management, target group work and integrated marketing campaigns Experience in the analysis and design of customer journeys and in deriving data-based measures Experience in cooperation with sales teams and in trade fair planning and implementation Knowledge of B2B e-commerce, shop systems and PIM of advantage High technical affinity and interest in innovation and market trends Strategic thinking combined with operational implementation strength Analytical, structured and independent working methods Communication strength, persuasiveness and pronounced interface competence Very good communication skills in German and English
Interesting area of responsibility in a dynamic team with a high degree of independence, good merit and contemporary social benefits. .
Location
 | Eduard Gerlach GmbH | |
| 32312 Lübbecke | ||
| Germany |
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