Marketing Expert (m/w/d)

Together we are STARK! Since 1976 we have been accompanying children, young people and young adults through a decisive period of life: their schooling. We develop learning aids for pupils and teaching materials for teachers because we firmly believe that education opens doors. Our aim is to help with our high-quality teaching and learning aids. In addition to our well-known “red books” to prepare for abitur and final exams, we also offer digital learning solutions in the form of different platforms. You are well organized, text-proof, and do you like to tailor communication measures to the target audience? Then come to STARK! We are looking for a motivated personality that supports us in cross-channel campaign planning.

You support the coordination and implementation of cross-channel marketing actions (print, newsletter, landing pages, social media, SEA, SEO). You create targeted advertising and communication content. You have a close look at our target groups (parents, students, teachers and book trade). For your work, you agree with internal departments (e.g. graphics, online, editorial, sales). You monitor, analyze and optimize the ongoing measures using relevant KPIs. You support developing and implementing new marketing strategies.

You have a degree in marketing or equivalent training. You have already gained first professional experience in marketing (probably in publishing) and are safe in planning and implementing marketing campaigns in online as well as in print. You have a good voice feeling and enjoy the shaping of texts – from crisp subject lines to convincing brand messages. You bring basic knowledge of SEO, SEA, social media – and you want to further develop here. Ideally, you already have experience with email systems like e.g. Hubspot or Brevo and data analysis tools such as Tableau or Lockerstudio. Your knowledge of German is written and oral at level C1. A good technical understanding, an analytical mindset and an independent and structured way of working complete your profile.

An innovative company with high awareness and excellent reputation in education A very interesting and versatile task with freedom for the development of own ideas and their independent implementation Slide time recording Possibility of 60% home office 30 days off Occupational pension, VWL, Canteen grant, Cost of travel A modern workplace incl. Laptop, height adjustable desk, etc. Staff parking

We offer you a diverse range of tasks in a successful publishing house and the free space for developing your own ideas. With our products, we help people make more of their lives through learning. Add to this!

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