Head of CRM (m/f/d)

You want to move, be used and appreciated? Welcome to LaVita. Over 200 employees work with passion for the health of our customers. Is there anything more beautiful? For more than 25 years, we have been focusing on a product: our micronutrient concentrate.

As Head of CRM, you take the strategic and operational responsibility for our customer relationship management. Data-based segmentation and personalization form the basis. Your goal: a holistic, cross-channel CRM system that accompanies, thrills and sustainably activates our customers from their first contact to long-term binding.

Your tasks • Development and implementation of a holistic CRM strategy along the customer journey • Conception, testing and roll-out of onboarding, activation and customer binding measures • Control and further development of our central CRM channels: e-mail, WhatsApp, LaVita App, online customer account, social media and printmailings • Build data-driven campaign logic, segmentation, personalization and automation • Continuous monitoring, reporting and deriving of optimization measures (KPIs such as CLV, engagement etc.) • Close cooperation with textors, creation and developers • Responsibility for CRM tools, systems and processes • Direct reporting line to the CMO

• Multiannual experience in CRM, lifecycle marketing or dialogue marketing – ideally in a high-growth D2C environment • Detectable successes in building and scaling CRM measures and customer loyalty programs • Strong analytical understanding as well as experience with relevant KPIs and testing methods (A/B testing, cohort analyses etc.) • Experience with CRM and marketing automation tools • Strategic thinking, paired with hands-on mentality • Embossed communication and team skills • Very good understanding of content, storytelling and user-centric speech • German at native level, very good English skills

Daily free meals at LaVita Restaurant and throughout the company Tax-free property in the form of a voucher card or occupational health insurance Occupational pension Childcare allowance Jobrad Extensive possibilities for continuing vocational training Team events and corporate events LaVita in refrigerator available during working hours

We offer you

An indefinite body with attractive remuneration An open and warm culture in an ambitious family business Office First - Creativity Living Together Plenty of design and development space, short decision paths An experienced and experienced marketing team with internal experts in all necessary disciplines (concept, text, creation, video, development, etc.) Beautiful premises, modern equipment (optional PC or Mac)