Data Driven Marketing Manager (w|m|d) - Google Marketing Platform

You develop the Google Marketing Platform (GMP) at ADAC and make it a central component for data-driven marketing. With practical training and individual advice, you are able to use GMP effectively and strategically. In addition, you work closely with internal business units to achieve their goals and secure sustainable success. Furthermore, you initiate and moderate the cross-departmental exchange to solve challenges together and to share knowledge in a targeted manner. You make sure that all measures and processes around the GMP are implemented efficiently, user-oriented and sustainable. As a central interface between marketing, IT, data teams, legal and business units, you coordinate cooperation and ensure smooth processes. In addition, you bring your technical expertise to continuously optimize platform usage through best practices, automation and feature tests.

You have a degree in marketing with technical orientation, computer science or a comparable qualification. Ideally, you bring about more than four years of professional experience in building, providing and developing marketing technologies. Your knowledge of German is fluent – both oral and written. In addition, you have well-founded knowledge in Digital Tracking/Analytics, Programmatic Advertising and Search Engine Advertising. Experience with the Google Marketing Platform (Analytics and Adtech) as well as a technology-agnostic way of thinking are beneficial. You can translate business requirements into practical solutions. You will also bring strong project management skills and keep track of many parallel stakeholders. Your way of working is proactive and solution-oriented – with team spirit and a real hand-on mentality.

Attractive remuneration Hybrid work Flexible working time Occupational pensions & asset-effective benefits ABO JOB and Germany Ticket Economic situation