At IONOS you work with different teams in partnership with the leading European provider of cloud infrastructure, cloud services and hosting services. We offer you a perspective in one of the most future-proof industries. Open work structures, duz culture and flat hierarchies with incomparable team spirit characterize us. We are firmly convinced that job and fun are compatible and offer you the appropriate environment. With constant growth, we are always looking for new colleagues. Be part of IONOS and let us grow together. Join us on the way to the future of one of the leading digital service providers in Europe through various brands. As a brand marketing manager, you play a central role in the development and implementation of B2B brand strategies and multi-channel campaigns that increase awareness, strengthen positioning and promote growth. Your focus is mainly on the target group of small and medium-sized enterprises (SMB) and web professionals in Europe (Germany, Great Britain, France, Spain, etc.). Be part of an innovative marketing team that combines creativity, performance and innovation. We appreciate autonomy, cooperation and a passion for building strong, future-proof brands. The position can be occupied in Karlsruhe or Berlin. Tasks Leading 60° brand and product campaigns: concepts from idea to implementation via TV, YouTube, podcast, digital and social media to ensure consistency and alignment with brand strategy. Design brand identity and positioning: Keep and develop the unique voice of each brand. Ensure message consistency across all touchpoints and advise on cross-functional initiatives. Campaign and project management: take over campaign briefings, agency and specialist coordination, deliveries and performance monitoring. Plan and manage budgets and resources effectively. Applying data-driven insights: monitor performance, conduct market research and competitive analysis, analyze trends and customer messages, and refine strategies and campaign sets for success. Promote innovation: experiment and use AI tools and techniques to improve branding, personalization and campaign performance in marketing implementation and workflows. Qualifications Completion in marketing, communication, business management or a related field. At least 3 years of experience in cross-media brand campaigns, including creative conception, coordination and performance analysis. Detectable successes in the brand or advertising management, ideally with international experience. Deep know-how in B2B marketing and target groups, with affinity for the IT and technology industry. Strong strategic thinking combined with a hands-on, proactive and solution-oriented setting. A good sense of when to push and when to adapt - you are persistent where it counts, and navigate through limitations. Excellent communication and cooperation capabilities across cultures and functions. flowing English (written and oral); German desired. Other European languages are a plus. Bonus: Detectable experience in the application of AI in marketing - be it through automation, content generation, audience views or campaign optimization. Benefits Hybrid working model with home office possibility. Flexible working hours through confidence work time. At some locations a licensed canteen and various free drinks. Modern office space with very good transport connection. Various employee discounts for activities and products. Employee events such as summer and winter parties, as well as workshops. Numerous training and development opportunities. Various health services, such as sports and health courses. About IONOS IONOS is the leading European digitalisation partner for small and medium-sized enterprises (SMEs). IONOS has more than six million customers and is active with a globally available platform in 18 markets in Europe and North America. With its Web Presence & Productivity offerings, the company acts as a “one-stop shop” for all digitization needs - from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, IONOS offers cloud solutions for companies that want to switch to the cloud during the further development of their business. We value diversity and welcome all applications - regardless of gender, nationality, ethnic and social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or another non-respected criterion according to applicable law.

At IONOS you work with different teams in partnership with the leading European provider of cloud infrastructure, cloud services and hosting services. We offer you a perspective in one of the most future-proof industries. Open work structures, duz culture and flat hierarchies with incomparable team spirit characterize us. We are firmly convinced that job and fun are compatible and offer you the appropriate environment. With constant growth, we are always looking for new colleagues. Be part of IONOS and let us grow together. Join us on the way to the future of one of the leading digital service providers in Europe through various brands. As a brand marketing manager, you play a central role in the development and implementation of B2B brand strategies and multi-channel campaigns that increase awareness, strengthen positioning and promote growth. Your focus is mainly on the target group of small and medium-sized enterprises (SMB) and web professionals in Europe (Germany, Great Britain, France, Spain, etc.). Be part of an innovative marketing team that combines creativity, performance and innovation. We appreciate autonomy, cooperation and a passion for building strong, future-proof brands. The position can be occupied in Karlsruhe or Berlin. Tasks Leading 60° brand and product campaigns: concepts from idea to implementation via TV, YouTube, podcast, digital and social media to ensure consistency and alignment with brand strategy. Design brand identity and positioning: Keep and develop the unique voice of each brand. Ensure message consistency across all touchpoints and advise on cross-functional initiatives. Campaign and project management: take over campaign briefings, agency and specialist coordination, deliveries and performance monitoring. Plan and manage budgets and resources effectively. Applying data-driven insights: monitor performance, conduct market research and competitive analysis, analyze trends and customer messages, and refine strategies and campaign sets for success. Promote innovation: experiment and use AI tools and techniques to improve branding, personalization and campaign performance in marketing implementation and workflows. Qualifications Completion in marketing, communication, business management or a related field. At least 3 years of experience in cross-media brand campaigns, including creative conception, coordination and performance analysis. Detectable successes in the brand or advertising management, ideally with international experience. Deep know-how in B2B marketing and target groups, with affinity for the IT and technology industry. Strong strategic thinking combined with a hands-on, proactive and solution-oriented setting. A good sense of when to push and when to adapt - you are persistent where it counts, and navigate through limitations. Excellent communication and cooperation capabilities across cultures and functions. flowing English (written and oral); German desired. Other European languages are a plus. Bonus: Detectable experience in the application of AI in marketing - be it through automation, content generation, audience views or campaign optimization. Benefits Hybrid working model with home office possibility. Flexible working hours through confidence work time. At some locations a licensed canteen and various free drinks. Modern office space with very good transport connection. Various employee discounts for activities and products. Employee events such as summer and winter parties, as well as workshops. Numerous training and development opportunities. Various health services, such as sports and health courses. About IONOS IONOS is the leading European digitalisation partner for small and medium-sized enterprises (SMEs). IONOS has more than six million customers and is active with a globally available platform in 18 markets in Europe and North America. With its Web Presence & Productivity offerings, the company acts as a “one-stop shop” for all digitization needs - from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, IONOS offers cloud solutions for companies that want to switch to the cloud during the further development of their business. We value diversity and welcome all applications - regardless of gender, nationality, ethnic and social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or another non-respected criterion according to applicable law.

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