More than lab. The Limbach Group currently consists of over 30 individual laboratories. The medically run individual laboratories have established themselves as a leading group of companies through competent medical advice, highly specialized diagnostics, a comprehensive range of services and a broad range of services. The laboratories are a reliable partner for established doctors, hospitals and other medical facilities. Marketing Manager (m/w/d) – Target group activation & Customer formats Entry level: Staff Location: Heidelberg Activity: non-medical Type: Full time Business area: Marketing

As a Marketing Manager (m/w/d) with a focus on target group activation, you will help develop our central marketing strategy. You understand the needs of our medical target groups and develop effective, targeted measures along the customer journey. A special focus is on building and establishing customer formats such as working groups, advisory boards or expert networks, in order to promote dialogue with our customers in a structured manner and to systematically translate them into marketing strategies. You work closely with internal and external partners – from laboratory locations to medical departments to creative and data-driven teams. Development and implementation of strategic marketing measures for medical target groups – with particular focus on dialogue and participation formats (e.g. advisory boards, working groups) Conception, implementation and control of target group-oriented campaigns – from strategy to operational implementation to success control (thematic search, raw concepts, briefings, event management) Translation of customer needs, feedback and insights into convincing content, argumentations and messages Close coordination with external services, locations, medical communication, business intelligence, content, design and external partners KPI tracking, reporting and continuous optimization of the measures used Participation in building a scalable and customer-oriented marketing structure

At least 5 years of experience in marketing – ideally in health, diagnostics, pharmaceuticals, MedTech or a comparable B2B service environment Embossed sense for target groups and the ability to translate their needs into sustainable marketing concepts Strong in design, implementation and control of projects with many interfaces Communication strong, sovereign in presentations and safe in stakeholder management Structured, independent and solution-oriented operation Experience with design and moderation of customer formats or advisory board A desire for further technical development and adoption of the topical structure

A responsible role with great design space and direct customer access The chance to shape a strategic topic from scratch Interdisciplinary cooperation with innovative teams from marketing, medicine, sales and IT Design space, ownership and prospects for further development by our Limbach Academy Work with Sinn – in a company that actively shapes medical care in Germany An unlimited working relationship is of course for us Flexible working hours with mobile work option A modernly equipped and responsive workplace is part of the work environment A canteen and free drinks are available in the house. Additional services such as a job ticket, service bike leasing and an occupational pension with employer grant Regular corporate events and team events (e.g. kicker tournaments, summer grill festivals, film evenings, Christmas celebration etc.) create a pleasant team atmosphere JOBV1_EN