Werkstudent Brand & Campaigns, Platform Sales (m/f/d)

OTTO is one of the most successful e-commerce companies in Europe. With more than 18 million articles and more than 34,000 brands, otto.de is now one of the leading German online shopping platforms. As a marketplace, we are constantly opening up for other brands and partners and thus continue to grow. Relax? Not our thing! Not yours either? Then come to board and shape the future of e-commerce with us.

Diversity belongs to us, like the Elbe to Hamburg: We stand for openness, respect and tolerance, without If and But. Let's put the sails together – regardless of where you come from, who you love or what you believe in. Because you're unique and that's what we're looking for.

With us you can bring ideas and advance projects, engage in networks for your heart topic and actively shape our corporate culture. Trying things, thinking new, being innovative, growing beyond themselves – this is our mindset. Let's reach something big together. Whether you work on campus or at home. In our team we are responsible for the development, creative design, implementation and success measurement of integrated platform actions across all Funnel levels along the customer journey. Our goal is to continuously promote the positive perception of the OTTO brand and to create short-term relevant purchasing impulses for consumers in order to maximize sales and traffic potential for the OTTO platform. We need your support for our upcoming campaigns! Many speak of “Homeoffice” – we of “hybrid or mobile work”: You can work remotely up to 50% of your monthly working hours. Our teams, together with their leadership, decide how to balance out local time and mobile work.

You work in cross-functional teams and support our colleagues in action design in all operational topics. You support the planning, design and operational execution, as well as the mapping of the actions in all relevant systems and ensure live performance on otto.de. You support in controlling and evaluating campaign success, including using tools and assemble the results in a presentation. You set up competition analyses that contribute to the optimization and further development of platform actions (e.g. Singles Day, SALE, Black Friday, Winning Games). You work closely with interfaces such as content marketing, online marketing, media, email marketing as well as trading and marketplace . You're not sure if the job fits you? – We're happy to get in touch with Britta Kerner from the team.

Must-have: You are a registered full-time student and can support us from 01.05.2026 for at least 1-1.5 years (18 h/week). You are structured and have good analytical and conceptual skills. You bring together an affinity for numbers, technical tools and IT systems and are happy to work in innovation topics. You motivate yourself to a variety of tasks and cooperation with different interfaces. You are open to employing you more with AI tools and using them for your work. Your language level: German C1 (skilled language use) and English B2 (self-employed language use). Nice-to-have: You have first experiences from previous internships or Work study activities in marketing, sales, CRM or e-commerce.

Professional & personal development Further training courses such as OTTO Academy, Digital Learning Platforms (including Master Plan), Mentoring, Hospitations, Open Feedback Culture, Vocational Orientation Formats, Collaboration in Final Works, Fixed Personnel and Direct Persons in HR Culture and cooperation Students@OTTO Community & Networks, Coworking & Social Spaces, Leadership at eye level, flat hierarchies, independent & independent work, regular employee surveys, Leading Principles, free hot drinks and diverse – also vegan – food offer Remuneration & supplementary benefits Attractive remuneration (from €17.23 per hour), 15% staff discount (on OTTO articles as well as numerous Benefits & staff offers (e.g. events, travels), 30 holiday days p. a., basic technical equipment Students@OTTO Onboarding One-week onboarding program for students consisting of: Welcome Session, Pulse Lectures, Get-Together & Board Stalk Work-life balance Hybrid working model with up to 50% remote work per month, flexible working hours (running time) & hours (up to 18 h per week and full 37.5 h in the semester holidays possible) Health and well-being Mindfulness and stress management courses, occupational health & psychosocial advice Mobility Germany ticket, free parking, e-store columns, StadtRAD stations & many Benefits more! !