Head of Subscription / Head of Subscription Marketing / Head of Monetization (m/f/d)

For a successful media company, we are exclusively looking for a head of subscription (m/w/d) at the Berlin site at the next possible time. In this key role, you are responsible for the strategic and operational development of the subscription business with a clear focus on subscription growth and monetization. A presence of at least three days per week at the Berlin site is required.

Do you have well-founded experience in building and scaling digital subscription models as well as in converting traffic and leads into paying subscribers? Do you work data-driven, pragmatically and like to develop new ideas for sustainable monetization of digital offers? Then we look forward to your application.

Strategic and operational responsibility for the collection, activation and long-term binding of paid subscribers Development and implementation of innovative measures to increase subscriptions and to monetize digital coverage Responsibility for optimizing the entire subscription tunnel Analysis and control of relevant KPIs such as Conversion Rate, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), Churn Rate and Recurring Revenue Development and continuous optimization of offers, pricing, paywall and campaign strategies Close cooperation with editors, product management, marketing, data and technology Observation of market, competition and technology trends

Multiannual experience in building or developing digital subscription or membership models Detectable successes in the extraction and binding of subscribers Funded knowledge of conversion optimization, performance marketing, CRM and data-driven campaign control Experience with AI-based tools, marketing automation and modern analytics solutions Entrepreneurial thinking, pronounced hand-on mentality and high level of implementation Structured, analytical and result-oriented working methods

Great design space Attractive salary package with success-dependent component Flexible working hours Fast decision-making Personal and professional development possibilities