Communications Manager - Social Media and Content Marketing (m/f/d)

TUM Institute for LifeLong Learning Technical University of Munich Communications Manager (w/m/d) – Social Media and Content Marketing Part-time (50%) The TUM Institute for LifeLong Learning bundles the further training courses of the Technical University of Munich for specialist and executives from business, science and society. Together with professors from TUM, we develop scientifically sound programs at the interface of technology, management and innovation and make up-to-date research applicable to companies and professionals. More information can be found here: http://www.lll.tum.de To strengthen our team, we are looking for a strong, conceptual and editorial personality that further develops our communication and in particular is responsible for our social media and content marketing activities.

We offer you:

• A versatile and responsible activity at the interface of further education, science, culture and society at a university of excellence.
• Design and further development of our communication formats with a focus on social media and content marketing.
• An enthusiastic team that supports you professionally and interpersonally. An excellent working environment and trust in your skills.
• Remuneration according to TV-L (up to E13) and a part-time job (up to 50%) initially created for two years.
• A modern workplace in Munich.
• Flexible working hours and the possibility of mobile work.
• Individual training opportunities, sports offers, language courses and various team events.

This is what awaits you:

• Conceptual development and implementation of communication measures with special focus on social media and content marketing.
• Control of the English-speaking newsletter and the LinkedIn channel of the TUM Institute for LifeLong Learning in close coordination with various content owners.
• Communication-based support of selected training formats, pilot projects and selected initiatives at the interface of training, culture and society.
• Planning and realization of the media support of selected events – before, during and after the event, e.g. by announcements, live posts, speaker statements and follow-up reports.
• Conception and creation of target group-oriented content & formats (e.g. social media content, blog posts, presentations and communication templates).
• Regular data-driven analysis, KPI evaluation and reporting for the continuous optimization of the communication measures.
• Observing relevant trends, platforms and tools as well as testing alternative channels with digital sovereignty.

TUM Institute for LifeLong Learning Technical University of Munich

• A completed university degree (master level), ideally in the field of communication, media, marketing, journalism, humanities, cultural or social sciences or comparable.
• Multiannual professional experience in communication, social media or content marketing.
• Experience in developing and implementing social media strategies and editorial formats as well as experience in writing blog posts and communication templates.
• Experience in dealing with image, video and audio formats (including data protection and consent management), e.g. for social media, event communication or podcasts.
• Experience in the productive use of AI tools to support content and communication processes. A structured working style, excellent project management skills, both self-employment and team skills. You take responsibility for your projects and the team.
• A responsible and proactive way of working is just as natural for you as the use of digital tools such as Microsoft Teams, Trello or Canva. Experience in dealing with CRM databases or the willingness to work into them will help you.
• Very good communication skills in German (C2) and English (C2) as well as a sovereign appearance over a wide range of stakeholders complete your profile.

Are you interested?

Please send us your meaningful documents to the hands of Anja Muckenfuß until 10.05.2026 via the application form of the TUM Institute for LifeLong Learning: www.lll.tum.de/application. For queries please contact [for e-mail see the original ad].

The place is suitable for occupation with people with difficulty. Disabled applicants are preferably hired in the case of otherwise essentially the same suitability, skills and professional performance. The TUM aims to increase the proportion of women. Applications for women are therefore expressly welcomed.

Information on data protection: In the context of your application for a job at the Technical University of Munich (TUM), you provide personal data. Please note our data protection information pursuant to Art. 13 General Data Protection Regulation (GDPR) for the collection and processing of personal data within the scope of your application. By submitting your application, you confirm that you have taken note of TUM's data protection information.

Joblocations:

80333 Munich, Arcisstr. 21, BAYERN, GERMANY