Web Analytics & SEO Manager (m/f/d)

Web Analytics & SEO Manager (m/w/d) for our Global Function Marketing, Communications & Business Development in Nuremberg Period from August 2026 to September 2027 Job ID 8461

We create the basis for our success – every day a piece of future from the middle of RÖDL. Become part of our Global Function Marketing, Communications & Business Development and drive progress together with us.

Development of a holistic performance tracking strategy for our digital communication and marketing channels Creating customised dashboards and reporting to show data-based optimization potentials Conducting complex analyses along the entire customer journey including relevant web, SEO and marketing data Interpretation of data and derivation of well-founded recommendations for action for specialist areas Continuous monitoring and targeted optimization of our digital touchpoints in terms of range, visibility and user behavior Conducting keyword, competitive and potential analyses and deriving technical and content SEO measures to increase organic visibility Planning and evaluation of A/B tests for the continuous development of our online presence Advising specialists in web analytics, SEO and digital performance, taking into account our strategic goals

Completed studies with a professional focus (e-commerce, business informatics, BWL etc.) or a comparable qualification Multiannual relevant professional experience in web analysis or in the Digital Analytics environment Deep SEO expertise Experience with popular analytics and reporting tools (especially Google Analytics, Google Tag Manager and Microsoft Power BI) Experience with SEO tools like SISTRIX, SEMrush, Ahrefs or Screaming Frog Very pronounced analytical skills and sound statistical and methodology skills Ability to prepare complex facts clearly, structured and addressable Secure handling of MS Office (especially Excel & PowerPoint) High level of initiative and joy in teamwork Very good knowledge of German and English in word and writing

Start directly: onboarding buddy, thorough incorporation, fast team integration and the possibility to move from the start Coming up and going on: Clearly defined development perspectives, funding budget for continuing training, training for professional and personal development in our in-house academy Top conditions: Attractive payment, mobile work – also from selected countries of Europe, flexible working hours, good work-life balance with 30 days vacation at a 5-day week Common experiences: skiing leisure, team days and corporate events Health and mobility: Supplement to the EGYM Wellpass, wide health promotion, bike leasing and a grant to the Deutschlandticket