Brand Manager for our top brand Salakis (m/f/d)

Milk is an extremely valuable food that is enjoyed all over the world and is available in countless forms and variants, such as butter, cream, cheese, yogurt and much more. The Lactalis Group is a French family business with the mission to produce healthy and delicious foods that bring people together every day. The Lactalis Group, headquartered in Laval, France, achieved sales of 30.3 billion euros in 2024. With more than 85,500 employees and 266 production facilities worldwide, Lactalis is represented in over 100 countries and stands for quality and innovation in milk and cheese production. Since 1986 the group has also been represented on the German market with its own subsidiaries and employs approx. 1,300 employees at the locations Kehl near Strasbourg, Ravensburg, Neuburg a.d. Donau, Hanau, Grasbrunn near Munich and Würzburg. Brand Manager (m/w/d) Where: Location in Kehl near Strasbourg or at the location in Grasbrunn near Munich Location: Kehl, Grasbrunn / Munich Working model: unlimited Scope of work: Full time

Together with the marketing management, you develop the brand strategy and make sure that Salakis remains clearly recognizable over all channels. You plan the marketing year (Plan & Budget) and implement it consistently – with a view to corporate goals and market requirements. You control the marketing mix (product, price, sales, communication) and bring sales, internal interfaces (e.g. purchasing, factory, controlling) and agencies to a table. You keep trends, competition and consumer/shopper insights in mind (including panel analyses) and take concrete measures. You organize market research and use the results to sharpen positioning and measures. You plan media activities (e.g. print, online) and pay attention to a brand-compliant appearance. You drive innovations & innovations: new products, packaging designs and relaunches – from idea to market. You manage the assortment and identify optimizations that really show effect. You keep Budget & Timing in hand and tax all project participants so that everything is up-to-date. Why fun! Because you get a lot of Ownership here: you combine strategy + implementation, work close to the market and learn about it in every project. We also focus on clear communication and pragmatic interaction – without unnecessary complexity.

Studies with a focus on marketing (or a comparable qualification). At least 3 years of brand/product management experience (total of 3–7 years of professional experience), ideally in the FMCG environment. You are communicative, convincing and like to work cross-functional. First experience in project setup with multiple stakeholders (internal/external). Analytical thinking and a good sense of priorities, budgets and timing. You work structured, independent and want to deliver results. Very good German and English; French is a plus. Very good MS Office shots.

An attractive and secure workplace 30 days holiday per year Various possibilities for further development A challenging field of responsibility in a dynamic and international environment Food grant and corporate benefits