Manager MarTech, Analytics & AI (m/f/d)

As a (senior) manager MarTech, Analytics & AI (w/m/d), you actively shape the technological future of our data-driven marketing. You are responsible for the further development of our MarTech and Analytics landscape and are driving the development of AI-based control and automation solutions. You will create the basis for data-based decisions and the continuous optimization of our marketing activities. Your tasks include: MarTech, Tracking & Audience Management Development and operation of our MarTech landscape with a focus on Tealium. Implementation and optimization of client and server-side tracking solutions. Construction, maintenance and further development of audiences and conversion signals. Close cooperation with internal departments to develop a modern marketing data infrastructure. Campaign Management & MarTech Consulting Technical advice and support of campaign managers, especially in the social media environment. Identification and implementation of optimization potentials on relevant marketing platforms. Development of technical solutions around attribution, audiences, custom conversions and optimization signals. Analytics & data-driven marketing control Implementation of campaign analyses using different data sources and systems. Creating analyses, forecasts and reporting for different stakeholders. Development of data-based action recommendations to optimize marketing measures. Further development of analysis and reporting solutions to automated and AI-based decision-making processes. KI & Marketing Automation Development of AI-based solutions for the analysis and optimization of marketing campaigns. Networking of marketing, media, web analysis and CRM data for automated decision-making processes. Building automated systems for generating optimization recommendations for campaign managers. Evaluation and introduction of new AI technologies to further develop an AI-driven marketing landscape. Tracking Standards & Taxonomy Contact person for tracking concepts, taxonomys and measurement standards. Ensuring a consistent and resilient data base for marketing and analytics.

Successfully completed studies in the field of Business Informatics, Computer Science, Marketing, Data Analytics or a comparable qualification. Multiannual professional experience in the digital marketing, MarTech or analytics environment. Very good knowledge of day management and customer data platforms, ideally Tealium iQ, EventStream and AudienceStream. Experience with client and server-side tracking as well as modern distribution ats and audience concepts. Understanding digital marketing channels, especially social media advertising. Very good analytical skills and experience in handling complex data structures and different data sources. Knowledge of reporting, analysis and marketing automation solutions. Understanding AI, machine learning and automation concepts in the marketing environment. High affinity for technological innovations and interest in developing marketing processes through AI and automation. Structured, self-sponsored mode of operation and pronounced communication and consulting competence. Very good knowledge of German and English in word and writing.

• Attractive salary
• Strong community of team players
• Working hours of confidence with flexible classification and the possibility of working up to 40% mobile
• Numerous training options on- and offline
• Discounts on 1&1 products and for various leisure activities
• In-house restaurant
• Free drinks and fresh fruit
• Jobrad grant