Werkstudent Owned Media (m/f/d)

Location: 50933 Cologne | Contract type: part-time, terminated | Start: 15.09.2026 | Job-ID: 965149

What we plan together:

PENNY is part of REWE Group and employs over 30,000 employees in around 2.140 branches, 10 logistics locations and the headquarters. In the PENNY team we are strong together and meet with respect and appreciation. You can rely on PENNY. We rely on secure jobs, fair dealing with each other and make sure that you can also walk your own personal career path. Because at PENNY you can be anything, except no matter what.

As part of your student work, you will get a comprehensive insight into the marketing - Owned Media division of PENNY-Markt GmbH. You will get to know the dynamic and diverse world of trade and will be entrusted with challenging tasks with great practical relevance and a high degree of self-responsibility. In addition, a very good working environment awaits you in a motivated and creative team.

What you do with us:

You coordinate the implementation of content measures together with internal and external partners. You support tests and innovation projects on digital communication and AI. You support the further development of our Owned Media offers and content formats. You analyze target groups, usage behavior and content performance and guide action recommendations. You support the development of customer journeys and help link content in a targeted manner. You research trends, market impulses and new content approaches. You prepare results, analyses and recommendations for different stakeholders.

What convinces us:

First of all your personality: You are passionate about content, digital media and how content people reach and activate. You have a strong interest in target groups, user behavior and customer journeys. You think analytically and can derive insights from data, usage behavior and observations. You work independently, structured and take responsibility for your topics. You are curious about new developments in content, digital communication, radio and AI. You can quickly capture complex facts and prepare them in a comprehensible manner. First experiences with content marketing, communication, digital media, radio planning or customer experience are of advantage. Interest in food and lifestyle topics is welcome.

What we offer:

The activity is rewarded attractively and you benefit from grants for the canteen and discounted Germany ticket. You have flexible working hours and the possibility of mobile work. You will receive employee discounts: 5% at PENNY and REWE, 4% at toom construction market, 2-4% discount on trips to DERTOUR Group and exclusive corporate benefits. You can use our extensive health and sports offer. You get a structured integration and are integrated into the respective workflows. You take responsible tasks, you can learn a lot from experienced colleagues and expand your professional network. You have the opportunity to develop yourself within the REWE Group, one of the largest employers in Germany; a subsequent trainee program or a direct entry are often possible. Depending on the needs of the respective department, you can write your thesis with us.

For more information, see karriere.penny.de.

You still have questions about your online application or our application process? Then check our FAQ.

We stress that all people - regardless of gender/sex identity, ethnic origin and nationality, social origin, religion/worldview, physical and mental abilities, age as well as sexual orientation or other individual features - are equally welcome.

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