Data & Tracking Solution Architect - Customer Sales (m/f/d)

For the strategic expansion of our customer-sales analytics landscape, we are looking for an experienced Data & Tracking Solution Architect that takes on the overall technical responsibility for the customer-sales tracking concept and thus creates the basis for analysis, reporting and data-driven control. You are responsible for the design, architecture and further development of a holistic tracking and data model for all customer sales routes (e.g. contract extension, tariff change, cross/upsell, inventory customer campaigns). You develop a scalable customer-sales tracking concept that serves as a binding basis for reporting, campaign analyses, A/B tests and funnel analyses. You define a clean, consistent data-layer architecture for customer-sales-use cases and ensure that all relevant events, product logics, customer segments and campaign parameters are captured completely and technically correctly. You design a sustainable KPI and data model in close coordination with Customer Sales, Web Analytics, MarTech and Enterprise BI. You assume the overall technical responsibility for implementing tracking requirements in close cooperation with Development Online, Product Ownern and IT. You ensure that the tracking setup fully reflects the requirements for campaign control, conversion optimization and performance measurement. You implement and optimize tracking and analysis solutions in Adobe Analytics and Tealium IQ as a stable basis for the web analysts. You work on the integration and further development of CDP and onsite technologies for consistent use of existing customer data. You analyze and troubleshoot data-laying, JavaScript and tracking errors along complex customer-sales processes (e.g. login paths, bypass scenarios, cross-channel journeys). By monitoring, testing and quality assurance, You ensure a permanently high data quality. You accompany consent and data protection requirements in the customer-sales context and ensure a clean technical implementation. As a central interface between Customer Sales departments, Web Analytics Development Online and Digital Experience, you will ensure that technical requirements are technically clean and sustainable. You enable the web analysts through clear data structures, clean documentation and transparent logics, so that reliable analyses and reporting are possible.

Multiannual experience in the technical design and implementation of web tracking architectures, ideally in the e-commerce or customer sales environment. Detectable experience in building scalable data layer and tracking concepts as a basis for reporting and analysis setups. Very good knowledge of Adobe Analytics and well-founded experience with day management systems (ideally Tealium IQ, AudienceStream). Experience with API integrations, data connections and CDP environments. Deep technical understanding of web technologies (HTML, CSS, JavaScript) as well as debugging and troubleshooting experience. Ability to translate complex technical concepts into clear, feasible structures. Strongly pronounced analytical and conceptual thinking. High communication strength and experience in interface work between specialist areas and development. Structured, quality-oriented and sustainable working with end-to-end responsibility awareness. Successfully completed studies of (economic) informatics, mathematics, statistics, BWL or comparable study course.

• Attractive salary
• Strong community of team players
• Working hours of confidence with flexible classification and the possibility of working up to 40% mobile
• Numerous training options on- and offline
• Discounts on 1&1 products and for various leisure activities
• In-house restaurant
• Free drinks and fresh fruit
• Jobrad grant