Herchenbach Industrial Buildings GmbH | Germany | 50xxx, 51xxx Köln | Permanent position | Full time / Home office | Published since: 02.06.2026 on stepstone.de
Senior Performance Marketing Manager - Paid Media & Lead Generation (m/f/d)
Herchenbach Industrial Buildings is great! 100+ years of success story, 150 Herchenbacher in seven European countries and in a crisis-proof industry. We are one of the Europe-wide market leaders in our segment and other continents are on the agenda. That we are a pretty good employer, not only do we say recruiters: 91% of our employees have confirmed this in the anonymous People Survey 2025. And you know what? We love mistakes to learn from them. We love KPIs to continually improve. 08/15 can anyone, we have fun at top performance and part of our DNA is the common play to the Champions League title. Important: Respect is not on the way, on the contrary. We need strong team players for our 7-member marketing team. You are on the move in performance marketing and tax campaigns not only strategically, but especially hands-on? You work with Google, Meta, LinkedIn or Bing every day and are you actively engaged in modern automation (e.g. PMax, AI-based campaigns). Then you take responsibility for the operational control and continuous optimization of our digital lead generation in the DACH region – with a clear focus on performance, testing and scaling. .
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Your tasks • Your profile • What we offer
You control and optimize our B2B management operating via all relevant paid media channels (Google Ads incl. PMax, Meta, LinkedIn, Bing) You enter and optimize our landing pages as well as the entire Funnel data transmission (CRO, A/B-Testing) to increase conversion rates measurably You continuously develop our campaigns through targeted use of automation and AI You control and optimize email marketing measures along the Lead Funnel to ensure sustainable lead onlyturing You analyze all the measures along clear KPIs and thereby initiate concrete optimizations for performance improvement
You bring 4–6 years of experience in performance marketing with strong operational focus – agency experience is a clear plus point You have well-founded hands-on experience in Google Ads, Meta, LinkedIn and/or Bing You know about automated campaigns (e.g. PMax), A/B testing and landing page optimization You think data-driven and know exactly what leverage campaigns make really better You work independently, structured and have a good feeling for performance relationships in the Funnel You can safely move in the international environment – also in English A degree in media, marketing or BWL is a plus, but no need
Indefinite permanent employment with 30 days of annual holiday in a crisis-proof industry. Excellent working environment (Kununu TOP Company / Focus Top Employers on the middle level). Option on 2 days Home Office / week. Centrally located and also very easily accessible, barrier-free office with modern equipment and inviting break rooms. Structured onboarding & Individual incorporation. Fast takeover of responsibility. Regular further development possibilities, seminars & trainings (inhouse & external)
What are we building on? Our values! Maybe soon. Respect: We maintain a respectful relationship with colleagues, partners and customers, because good cooperation – at the construction site as in the office – begins with mutual appreciation. Results: We work solution-oriented and efficient to target high-quality projects. Responsibility: We take responsibility for our tasks and decisions – reliability and security awareness are our first priority. Relentless: We also remain in touch with complex challenges and are constantly looking for the best solution. .
Location
 | Herchenbach Industrial Buildings GmbH | |
| 50667 Köln | ||
| Germany |
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