Growth Manager Reader Revenue (m/f/d)

Landwirtschaftsverlag GmbH is a media group based in Münster. Under its umbrella, the group shifts trade and public magazines in the German-speaking region. With more than 40 media offerings and services, more than 900 employees and more than 115 million sales, the publisher is one of the 100 largest media companies in Germany. His core business includes specialist media and services for agriculture as well as public magazines, events and other offers for all people who love rural life. The wide range of media includes the brands “top agrar” and the “weekly leaf for agriculture and rural life” as well as the successful media “Landlust” and “essen & drinking”. The digital products “tractorpool” or “rimondo”, the own book publisher and several domestic and foreign holdings round off the spectrum of the media group. We are looking for the next time

Münster / Hybrid | Full time | unlimited

The agricultural publisher is in the middle of the transformation. We rebuild our product team – from brand-related generalists to clear platform and function responsibilities: new roles. New workflows. More speed. More effect. And we are looking for a person who goes this way with us – as Growth Manager Reader Revenue. With this new role, we want to take a closer look at the subscription life cycle of our digital products such as topagrar.com or profi.de: from initial use to conversion and onboarding to long-term binding and sales development. Your tasks Control and development of dynamic paywall Development and optimization of subscription models, product packages, bundles and offer logics Conception and testing of pricing and offer strategies Analysis of Abo-Journey and derivation of concrete optimizations Expansion of structured onboarding logics for better activation of new subscribers:inside Analysis of retention, dismissals and Churn causes and the development of effective countermeasures Working with KPIs, data, hypotheses and tests as a basis for prioritization and decisions Close cooperation with product development, editorial, marketing, sales and analytics

Self-responsible operation with user-centred and agile mindset Data-based operation and experience with testing and optimization desire to actively shape a central product component Understanding conversion tunnels, supply logics and economic KPIs (e.g. ARPU, LTV, Churn) Experience in a field such as Growth, Product Development, CRM, Audience Development, Conversion Optimization, Subscription Management, E-Commerce, Performance Marketing or Business Development with Data Subject

An environment with a lot of design space and real impact on the growth of our digital products Embedding in our interdisciplinary product team with agile and iterative methods Flexible working models (Hybrid / Homeoffice possible) Professional exchange, conferences, best practice sharing and learning of the best in the market