0Director Global Brand & Trade Marketing Automotive Aftermarket (m/w/d)
MANN+HUMMEL GmbH | Germany | 76xxx Ludwigsburg | Permanent position | Full time | Published since: 28.11.2025 on stepstone.de

Director Global Brand & Trade Marketing Automotive Aftermarket (m/w/d)

Branch: Machine-building and -opera... Branch: Machine-building and -operating


As worldwide experts in filtration, MANN+HUMMEL develops solutions for vehicles, industrial applications, clean air vehicles and the sustainable use of water. With team spirit and an open culture of communication, we are constantly working towards achieving our vision of ‘leadership in filtration’. .

Your tasks • Your profile • What we offer

As worldwide experts in filtration, MANN+HUMMEL develops solutions for vehicles, industrial applications, clean air vehicles and the sustainable use of water. With team spirit and an open culture of communication, we are constantly working towards achieving our vision of ‘leadership in filtration’.

Role Summary In your role Director Global Brand and Trade Marketing for the Automotive Aftermarket, you will define the business unit's vision and global strategy, own standards and guidelines, and establish systems to strengthen brand positioning. You will oversee activities global brand and lead the regional marketing community through effective governance. By fostering collaboration across regions, you will drive brand awareness, customer satisfaction, and profitable growth in alignment with business objectives. This position reports directly to the VP Marketing & Product Management, Automotive Aftermarket. Your Challenge: Provide leadership to regional Brand and Trade Marketing organizations, ensuring close collaboration with corporate marketing functions. Develop and maintain a globally consistent brand architecture and roadmap aligned with company goals. Coordinate the global Brand Management team and guide regional marketing functions on Automotive Aftermarket topics. Oversee the development and continuous improvement of systems, tools, processes, and services from concept to commercialization. Promote a culture of customer centricity, data-driven decision-making, and continuous improvement. Lead digital transformation steps through data excellence, advanced analytics, and AI adoption. Define and enforce global standards and processes while sharing best practices across the organization. Monitor performance through a comprehensive KPI framework and ensure effective governance and reporting. Manage the global marketing planning process to optimize regional investments during annual business planning. Collaborate cross-functionally with product management, pricing, sales, R&D, and executive leadership to achieve business objectives and KPIs.

Your Profile: Education: Successfully completed degree in Marketing, Business Administration, or a related field; MBA preferred Professional Experience: Minimum 6 years of progressive experience in brand or trade marketing, with at least 3 years in a leadership role, ideally in the independent automotive aftermarket. Demonstrated ability to manage cross-functional teams and lead through influence Proven success in driving brand and/or trade marketing initiatives, including budget oversight Hands-on experience in digital and social marketing Strong capability to manage complexity and foster continuous improvement In-depth knowledge of brand architecture, brand communication, and promotional activities within the Automotive Aftermarket

Language Skills: ·Fluent in English; additional languages are a plus. Personality Excellent communication- and relationship building skills, at all levels of the organization. Strong strategic thinking and analytical skills with the ability to translate into actionable plans. Exceptional leadership, project management, and organizational skills.

Diversity and inclusion are part of our DNA. We focus solely on finding the best talent. Therefore, we welcome applications from all individual deviation of age, gender, origin, ancestry, disability, or any other protected characteristics. .

Location

ava MANN+HUMMEL GmbH
71636  Ludwigsburg
Germany

The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.

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