Demand Generation & Marketing Automation Manager (m/f/d)

We are plusserver, a leading German cloud provider with the platform for digitalization “Made in Germany”. We have developed the first German Enterprise Open Source Cloud and rely on the power from our four data centers in Hamburg, Düsseldorf and Cologne. For more than 25 years, we have been supporting companies and contractors in IT-modernisation with innovative cloud services, hosting and colocation. What drives us? Digital sovereignty – thought, built and operated with real enthusiasm for IT behind it.

We are currently looking for a:n Demand Generation & Marketing Automation Manager at the Cologne site in full time and unlimited duration.

Planning, implementation and continuous optimization of digital demand generation campaigns with the aim of achieving relevant target groups and accounts and generating qualified leads for sales Development and implementation of data-driven inbound and outbound campaigns via digital channels such as LinkedIn, Paid Media, e-mail and web Development and development of automated lead generation and Nurturing processes along the customer journey Conception and implementation of marketing automation workflows, lead scoring, segmentation and personalized speech Use of AI and automation to scal and optimize campaigns, for example for targeting, personalization, content variants, outreach and lead qualification Conception of A/B and multivariate tests and derivation of specific optimization measures Control of campaign performance using relevant KPIs such as Conversion Rate, CPL, MQL, SQL and Pipeline Contribution Building transparent reporting and funnel analyses and continuous identification of optimization potentials

Your personality, paired with: Multiannual experience in B2B digital marketing, ideally in the IT, cloud, SaaS or technology environment and detectable experience with demand generation and performance marketing You should safely master marketing automation and CRM systems, ideally hubspot, and know how digital campaigns work technically and processally from the first touchpoint to sales transfer Practical experience with AI-based marketing and automation tools is also important. We expressly do not seek anyone who can only write prompts, but someone who integrates AI into campaign, data and automation processes. You work strongly data- and KPI-oriented, you can analyze Funnel and Campaign Performance and derive concrete measures from it At the same time, you understand B2B sales processes and are happy to work closely with sales and PM. Your way of working: You like to take responsibility, work independently and bring team spirit with you We know that you may not currently meet all requirements. However, if you come to us with the right portion of engagement and enthusiasm, we can start and do a lot.

For each:n individual:n at plusserver, the constant IT wall provides the opportunity to be regularly in touch with the latest technologies and to develop professionally. You are working on real solutions for our customers and shaping our systems.

You can expect a modernly equipped workplace, a collegial coexistence, an open duz culture and an uncomplicated handling in the team. You can also use these benefits:

Hybrid work – also work from home You expect a structured integration into your new tasks Well-equipped jobs with good access and free parking Further training on Udemy as well as targeted training – individually or in the team Employee events such as breakfast, after-work grilling in a relaxed atmosphere Possibility to privately use our cloud services And a lot more like 30 days vacation, Urban Sports Club, discounts on our corporate beefits program and Jobrad leasing on “Lease a Bike”