Senior Social Commerce Specialist / Consultant (m/f/d)

Social Commerce: You are responsible for the strategic and operational scaling of social commerce as a profitable D2C sales channel – with a clear focus on TikTok Shop Europe and the perspective expansion to other social networks such as Instagram/Meta. KPI-Monitoring & Business Cases: You are responsible for the continuous monitoring of social commerce KPIs and are taking concrete measures in target deviations. In addition, you will create sound business cases, potential analyses and decision papers to evaluate and implement new initiatives and campaigns. International Advisory & Entering Market: Strategic Advice of the International Kärcher Landing Companies when entering the market and when building regional and local social commerce structures and processes. Commercial Roadmap & Global Guidelines: You identify global trends such as live shopping and Creator-Led-Commerce and evaluate their economic potential to derive strategic sales guidelines and governance standards. (e.g. affiliate frameworks). Operative Playbooks: You’ll start and develop holistic playbooks for local implementation, from content and live shopping guides to influencer management to channel-specific assortments and pricing strategies.

Successfully completed studies (BWL, Marketing, E-Commerce, etc.) and multi-year, well-founded professional experience in e-commerce, social commerce or digital sales – ideally in an international brand or matrix environment. Detectable successes and profound know-how about TikTok Shop (Europe-Setup, Livestreams, Creator Management, Shop Operations), as well as experience with social commerce functions on other platforms (e.g. Meta/Instagram) is an advantage. Embossed numerical affinity for managing complex e-commerce KPIs and detectable experience in creating business cases and decision templates for management. Strong stakeholder management capabilities to enable international teams to process and strategically build new sales channels. Negotiating German and English skills and the ability to present complex facts convincingly.

In order to be able to look into a secure WOW future, we pay an annual contribution to the occupational pension scheme for all employees, which you can additionally increase by individual contributions. Small dream-filling aids: Jubilee allowances for all who stay long in our team, target premiums and other special payments. Enough time to see family, friends and the world: up to 32 days vacation. On Christmas Eve and New Year's Eve you have free. Make everyday life flexible: sliding time and the possibility to work in the home office. The right people, at the right time, in the right place, with the right perspective: Sounds complicated? Not for us. We support you in your individual development with our talent management process and an extensive training offer. .