Senior Google Ads & Tracking Specialist (m/w/d)

Seokratie is a renowned online marketing agency headquartered in Munich that specialises in SEO, SEA and content marketing. Since its founding in 2008, Seokratie has made a name for herself through her passion for excellent work and the focus on satisfied, motivated and well-trained team members. The agency places great emphasis on modern working conditions, including home office and sliding time, and offers a strong community feeling as well as exciting training and development opportunities. With a team of over 40 experts, Seokratie offers a combination of SEO, SEA, content marketing, usability and video marketing to provide its customers with the most efficient online marketing of today.

You are responsible for the setup, configuration and maintenance of web analytics and tracking setups (Google Tag Manager, GA4, Google Ads Tracking, Microsoft Ads and, if necessary, other systems) You create independent tracking concepts and implement them reliably and precisely You take care of the setup and optimization of conversion tracking in Google Ads and Microsoft Ads You analyze tracking data, guide action recommendations and work closely with our SEA, SEO and content teams You support our customers: in setting up Cookie Consent solutions and know you with Google Consent Mode You can handle the visual and understandable processing of performance data in tools such as Looker Studio, Google Sheets or Excel You help build and optimize product feeds and automate Google Ads scripts and processes You are contact person:in for all internal and external questions about web analytics and tracking processes

You have sound knowledge of Google Analytics 4 and Google Tag Manager and can independently set and manage tracking setups You have already gained first experiences with Google Ads, know the basics of SEA management and can evaluate campaigns performance-based You have very good Excel or Google Sheets knowledge, ideally also in connection with add-ons or various data sources You know yourself with reporting tools like Looker Studio and ideally have first touch points with Power BI or Tableau You are strong in communication and are happy to work in the team and with customers: Ideally, you have first experience in server-side tracking or API-based tracking solutions First knowledge with Google Consent Mode and its integration in cookie tools are advantageous You're curious, hands-on, like to introduce your own ideas and want to try something new and develop yourself continuously

Flexible working hours (6:00–23:00), home office possibility and a 37.5-hour week (less is possible) Secure workplace with a diverse B2C and B2B customer portfolio A creative working environment with 40 friendly colleagues – fun during and after work guaranteed Regular training through internal workshops, training and conferences Team events, office trampolines, table tennis and more Modernly equipped office (900 sqm) with height adjustable desks and ergonomic chairs, centrally located in Munich-Maxvorstadt (near Stiglmaierplatz)