Manager Email & Marketing Automation (m/f/d)

There are still good things. We have been saying that since 1987, and since then, we have been offering our customers a counter-design to disposableity. We are looking for the good things that it is worth to keep and maintain. According to products that are made with mind and responsibility that meet high demands and convince by functionality, longevity and repairability. We present our products in the online shop, in department stores and via catalogue. Since 2008, Manufactum has been part of the Otto Group and enjoys a high degree of independence and freedom of design within the Group. For our headquarters in Waltrop (near Dortmund) we are looking for Manager (d/m/w) Start: From 01. March 2026 (depending on your availability) Type of employment: Full-time (40 hours/week)

Independent planning, design and implementation of cross-channel marketing automation routes (email, app, onsite personalization) Increase customer retention and activation by data-driven, personalized journeys to achieve our growth goals. Further development of segmentation, targeting, audience logic and cross-channel control Continuous optimization of trigger, lifecycle and event-based journeys along the entire customer lifecycle (activation, retention, reactivation) Conducting A/B tests to optimize frequency, subject lines, creatives, address times etc. Use of all AI pools to optimize customer engagement through individualization (1:n) and personalization (1:1) together with the channel managers Support for the automation of analytical CRM (Journey-Orchestration, Predictive Scoring, Content-Automation, RFM/Audience-Modelling) Monitoring, analysis and reporting of the performance of the Owned Media channels (deliverability, open rate, click rate, conversions, churn/opt-outs, Revenue Contribution)

Successfully completed studies focusing on business informatics, analytical marketing, data/analytics or comparable training with relevant professional experience in digital marketing Operational experience in the environment CRM/marketing automation and AI, ideally in ecommerce or multichannel retail Experience in building automated journeys and trigger trails incl. Testing and optimization routines Experience with automation tools (e.g. N8N, Make, Braze, Klaviyo, Bloomreach, Optivo, Segment, etc.) Secure handling of segmentation, data models and customer lifecycle logic Understanding technical interfaces (APIs, MCP, Events, Trackings, Consent data) and basic knowledge of HTML or JS First experience in using modern AI tools for content generation, predictive audiences or campaign automation Structured, independent and analytical work and high quality awareness Ability to control multiple campaigns at the same time and efficiently set priorities

A key role in the development and professionalization of our CRM and marketing automation landscape Great design playroom in the introduction of new technologies, AI features and customer journey automations Direct influence on our growth course in multichannel trading Flexible working hours and the regular possibility for mobile work (remote) Various additional services (e.g. holiday and Christmas money, employee discounts, job wheel) Part of a team working data-driven, strongly digitally thinks and actively drives innovation Affiliation to the Otto Group, which invests in the expansion of Manufactum and offers interesting development and exchange opportunities with its many business areas Unique working environment in a modernized brick building of the Ruhrbergbau with loft-character