Head of Referral Sales - Kunden werben Kunden (m/f/d)

You assume the full responsibility for our sales channel ''Customers Advertising Customers'' - strategic, operational and with a clear focus on growth and sales success. In doing so, drive a central marketing field at 1&1 independently and continuously develop it. End-to-end management for sales channel customers advertise customers (Referral Sales) Development, control and implementation of all sales-oriented KwK campaigns via relevant customer channels - e.g. email, app, digital customer touchpoints Conception of powerful incentive mechanisms for activating and motivating our recommended Identification of sales potentials and leverages for the sustainable increase in sales performance Deduction of specific sales measures including implementation and success control Responsibility for operational operations and the strategic further development of the recommendation programme Analysis of campaign performance, conversion and customer segments - with a clear view of growth potentials Development of target-group-specific marketing concepts for additional contracts and upselling potentials Creation of business cases, decision templates and management presentations Close cooperation with product management, CRM, Analytics, Tech and other interfaces

You have many years of experience in B2C online sales and have a strong understanding of digital sales mechanisms, customer activation and sales potential. You think distributively, make decisions based on data and develop effective measures to identify and successfully unlock growth potentials. Strategic design combines you with a strong operational implementation orientation and a clear focus on measurable business success. Multiannual professional experience in B2C online sales, CRM, direct marketing or marketing of existing customers - ideally in a digital, performance-oriented environment Experience in the planning, control and optimization of sales-oriented campaigns in stock customer business Very good understanding of digital sales channels, customer journeys, campaign mechanics and performance-driven measures Experience in identifying sales potential in the customer base and implementing it in successful marketing measures Embossed sales orientation, high commercial understanding and a good sense of conversion, performance and customer activation Entrepreneurial thinking and joy in taking responsibility and developing results measurably Technical affinity in handling CRM and campaign systems as well as digital marketing channels Analytical, structured and solution-oriented mode of operation with a strong focus on action and implementation Very good communication and presentation capability as well as security in cooperation with different stakeholders up to management level High self-initiative, hands-on mentality and joy in cross-disciplinary cooperation

• Attractive salary
• Strong community of team players
• Working hours of confidence with flexible classification and the possibility of working up to 40% mobile
• Numerous training options on- and offline
• Discounts on 1&1 products and for various leisure activities
• In-house restaurant
• Free drinks and fresh fruit
• Jobrad grant