Markgräfler Winzer eG | Germany | 79xxx Efringen-Kirchen | Permanent position | Full time | Published since: 14.09.2026 on stepstone.de
Product Manager FMCG - Focus on Sales Channels B2C & E-Commerce (m/f/d)
Over 1,100 hectares of vineyard, one of the largest wine cooperatives in Germany – and a home in sunny Markgräflerland, where Germany, France and Switzerland meet. Our wines are located on the shelves of the food retail trade, in specialist shops and on the tables of gastronomy – both nationally and internationally, and for good reason: authentic quality, awarded several times. As a modern wine collective, we combine the roots and strength of our wine-growing families with innovative thinking – and produce wines that speak for themselves. We are looking for a product manager at our Efringen-Kirchen location to strengthen our team. .
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Your tasks • Your profile • What we offer
Responsibility for the wine and sparkling wine product portfolio with focus on end consumers (B2C) Development and implementation of strategies for sales channels, in particular e-commerce, marketplaces and direct-to-consumers Analysis of market trends, customer behaviour and competitors to identify growth opportunities Development and implementation of brand and product strategies (including positioning, pricing and packaging) Control of the entire product life cycle from product design to marketing Close cooperation with our wine markets, our agencies for web design / e-commerce, sales and customer service to ensure optimal channel performance Optimization of Online Voices, Product Presentations and Conversion Council Planning and implementation of promotions, campaigns and pricing strategies Monitoring relevant KPIs (e.g. sales, margin, sales, conversion rate) and derivation of measures
Complete studies in the field of business management, marketing, e-commerce or comparable Multiannual experience in product management or category management in the FMCG environment Knowledge of e-commerce and sales to end users Ideal experience in wine, spirits or food Analytical thinking and high numerical affinity Structured, independent mode of operation and pronounced communication skills Safe handling of relevant tools (e.g. Excel, ERP, PIM or Shop systems)
Location
 | Markgräfler Winzer eG | |
| 79588 Efringen-Kirchen | ||
| Germany |
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