Working Student Direct Marketing, CRM and Campaign Management - at least 12 months - (m/f/d)

“There’s more behind it!”: As the largest energy service provider in the Rhine-Main region, it is our ambition to provide all people with electricity, gas, water and heat reliably and with the highest quality. The topic of energy transition sounds exciting for you? Would you like to learn everything about it and actively shape it in the team? Then we look forward to meeting you!

We offer you the position at Frankfurt am Main in marketing: Werkstudent Direct Marketing, CRM and Campaign Management (m/w/d) - at least 12 months - You support the marketing team (focus on customer relationship management, direct marketing/campaign management and customer development) and take over their own projects and key topics. The team ensures holistic marketing communication for existing customers, is responsible for the implementation of CRM campaigns and is also responsible for the customer retention activities and Loyalty programs of Mainova AG.

You support the planning, implementation and optimization of personalized customer communication (e.g. email, app and print campaigns) and deploy cross-channel customer journeys.

You support the development of the reporting and analytics structure (e.g. dashboards) and regularly create campaign reports and analyses.

You work closely with other marketing teams (e.g. website, new customer acquisition) as well as service providers and other departments in implementing CRM campaigns.

You are immatriculated in a state-recognized study programme of economic, media or communication sciences; ideally with focus on marketing or something comparable

You have a strong affinity for digital/data-based marketing, customer relationship management and campaign management and have a high customer orientation

You can agree with your studies to work up to 20 hours a week and have at least 2 semesters before you

You have very good knowledge of German in word and writing (ideally C2)

You are motivated, open and independent and energy is an exciting topic for you

Flexible working time models provide ideal conditions for your balance between work, study and leisure. You will receive an attractive remuneration and benefit from discounted meals in our operating restaurant. It offers individual support and permanent contacts. In our on-site gym you can take advantage of it and at reasonable conditions. .