Senior Marketing Manager Content & Product (m/w/d)

ENERCON GmbH As Senior Marketing Manager Content & Product (m/w/d) at ENERCON, you are a leading expert:in your field of expertise: you develop and manage innovative cross-channel strategies that differentiate our products, solutions and our company into the market for the future. With your comprehensive knowledge in digital marketing, your ability to successfully transfer best practices from different industries to the wind energy industry, as well as your strong thought leadership minority, you are driving the strategic communication and market positioning of ENERCON.

You will be able to design and implement consistent, target-group-specific content strategies and content for a variety of channels - offline and online - in order to communicate our messages in all formats consistently and effectively. Your action has a direct impact on ENERCON’s innovative power, visibility and perception in a dynamic, international competitive environment.

Your tasks holistic marketing and content strategy: development and implementation of integrated product and content marketing strategies including digital marketing (Search Optimisation, Social Media), inbound marketing as well as the establishment of derived structures and processes for the field. Content Creation and Storytelling: Conception and creation of high-quality, target-group-specific content (Landing Pages, Whitepapers, Expert Videos, Studies, Case Studies) that differentiates our expertise and solutions. Repositioning and digital platforms: Responsibility for strategic repositioning of brand messages as well as participation in complex website relaunch projects and building user-oriented DXPs. Target group-specific communication of technical content: ability to work quickly in technological situations and translate them into clear, target group-specific messages and content in close cooperation with product management, development, sales and communication. Thought Leadership Building: Active positioning of ENERCON on industry topics and target group issues through publications and the development of own opinion leaders formats. Tool Research and Assessment: Identification, Evaluation and Introduction of New Technologies and Tools to evaluate and optimize our content representation and trackability. Transfer Best Practices: Successful adaptation of modern digital and marketing trends to the specific requirements of the wind energy industry. Performance optimization: build up reporting structures and control and optimization of SEO strategies and conversion measures based on data-based KPI analyses. Sales enablement: Development and provision of marketing materials and tools for targeted sales support and lead generation. Market observation and thematic management: identification of industry trends and innovative topics for early occupation of communicative opportunities. Knowledge transfer and internal coaching: building a content and digital go-to-market excellence culture through training and mentoring within the team.

Your qualification

• Multiannual experience in B2B content and product marketing of products in need of declaration, ideally focusing on technology or industry.
• Detectable successes in building thought leadership through content marketing and media work.
• Excellent expertise in inbound marketing, SEO and performance analytics. Account-based marketing skills are of advantage.
• Experience in departmental cooperation on the development and implementation of Go-to-Market strategies.
• Know-how in the work with content management systems (CMS), marketing automation as well as tools for social media management, analytics and surveys as well as translation management and localization of content.
• Excellent German and English in word and writing. Further language skills are a plus.
• High affinity for technological innovations and a good understanding of different audience needs.
• Structured, independent working combined with creativity and innovation.
• Passionate team player:in with excellent communication and consulting skills - both internally and externally.
• Experience in cooperation with international and multicultural teams is an advantage.

  Joblocations:

28199 Bremen, BREMEN, GERMANY

26605 Aurich, East Frisia, GERMANY

14199 Berlin, BERLIN, GERMANY

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