Student for Thesis Digital Product Management & Digital Extras

Life is always about becoming... In life it is about going on a journey to become the best version of our future self. As we discover new things, we face challenges, master them and grow beyond us.

Apply to Mercedes-Benz and find the area where you can develop your talents individually. You will be supported by visionary colleagues who share your pioneering spirit. Joining us means becoming part of a global team whose goal is to build the most desirable cars in the world. Together for excellence.

Number: MER0003TXG Our Digital Product Management & Digital Extras division is responsible for the sales processes and the digital business of Mercedes-Benz Cars as a sustainable revenue stream according to the Mercedes-Benz strategy.

Become part of the Customer Onboarding team for Digital Extras and bring sales initiatives in retail through your final thesis (Bachelor or Master). One of these initiatives is the stronger expansion of the distribution channel via the traders. These challenges come to you: Implementation of a comprehensive request analysis to optimize the sales channel Dealers for Digital Extras, aiming to measurably increase the digital business and maximize retail acceptance. Planning and implementation of qualitative and quantitative studies to collect trader requirements (e.g. interviews, focus groups, surveys). Analysis of existing sales processes and identification of vulnerabilities and optimization potentials. Translation of the required requirements into concrete measures to optimize the sales channel dealer. Creation of detailed request documentation and presentation of the results. The activity can begin from December 2025. The final topics will be discussed with the university, you and us.

Course in Economics, Marketing, Sales, (Economic)Informatics or Comparable Secure knowledge of German and English in word and writing Safe handling of MS Office Commitment and team skills Analytical thinking and strategic working Additional information: We are looking forward to your online application with CV, lettering, certificates, current enrollment certificate, giving the semester and proof of the regular study period. Please do not forget to mark your documents as ''relevant for this application' in the online form and to observe the maximum file size of 5 MB. Further information on the setting criteria can be found here. Disabled and equalized applicants are welcome! SBV-Zentrale@mercedes-benz.com is happy to support you in the application process. HR Services will be happy to help you with questions about the application process. You can reach us by email via myhrservice@mercedes-benz.com or by phone at 0711/17-99000 (Mo-Fr 10-12am & 13-15am).

Food supplements Employee handy possible Employee discounts possible Employee participation possible Staff Events Coaching Flexible working time possible Hybrid work possible Health measures Employment Mobility offers Kantine, Café Good connection Accessibility Parking space Child care Business doctor